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The Next Big Thing in Social: Top 7 Brands Embracing TikTok

Social Media Strategies Summit

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It encouraged user-generated content creation, resulting in over 37 million views of videos using the hashtag #InMyDenim. #2

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What are YouTube Shorts and how to use them

Sprout Social

Additionally, more than 70% of all YouTube watch time comes from mobile devices. And since YouTube Shorts is a mobile-first feature, you may reach that expanded viewership with more than horizontal, long-form video content. Open up the YouTube app on your mobile device and tap the plus sign at the bottom of the screen.

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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Track branded hashtags and related keywords. Take Message Spike Alert notifications connected to Sprout’s Smart Inbox.

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How to Streamline Your Workflow as a Social Media Manager

Later

Tip #3: Curate Lists of Hashtags That Align with Your Content Pillars. With Later’s free scheduling tools , you can write captions for all of your upcoming posts on desktop or mobile. Plus, you can save different templates to use as guidelines for your captions, which is a great way to speed up your writing process.

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185 TikTok Captions That Actually Work

Hootsuite

Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers. Use hashtags wisely. TikTok hashtags are essential to use for a couple of reasons. That’s where your TikTok marketing strategy comes in.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

An employee advocacy program provides guidelines, resources, and rewards. Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. Establish social media guidelines. Make the guidelines easy to understand and follow.