Remove influence
article thumbnail

Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

and determine what blogs they read, social networks they use, forums or wikis they use, etc. Check out Forums, wikis, groups, blogs, etc. p.s. Sometimes your customer research will influence changes in your goals or even create new ones. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186
article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know. Create an influencer program that amplifies the positive messages from your brand ambassadors Find a group of happy customers and empower them to share positive messages as brand ambassadors.

ROI 269
article thumbnail

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how to measure their influence. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business.

article thumbnail

Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. Last week, the group convened to learn more about the Super Bowl festivities – which have a breadth almost unfathomably far beyond the football game. My “influence” is not Indiana-based.

Klout 121
article thumbnail

Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena.

Cymfony 152