Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017). Eye for Travel : San Francisco, CA (April 24-27 2017). Digital Travel Summit : Henderson, NV (May 8-10 2017).

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

Trending Sources

10 Amazing Tricks To Get The Most Out Of Your Travel

Peg Fitzpatrick

I love to travel! I’m going to share some of my favorite travel hacks with you. Try this app for travel budgeting: Trail Wallet. There’s tons of great travel pins on Pinterest with recommendations for places to visit and to add to your travel bucket list.

Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]

Buffer Social

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. A community is a group of engaged individuals.

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. London International Meetup Group. Toronto Social Group.

Social Media: Australian Society of Travel Writers

Laurel Papworth

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. Social Media and Travel writers.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Condé Nast Traveler (@cntraveler). We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light. Screenshot from the Instagram account of Condé Nast Traveler.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

In Q2, we expanded dynamic ads to Instagram and also launched dynamic ads for travel. And also there’s a range from private one-on-one type sharing to small groups, all of your friends at once, large interface communities and then ultimately fully public.

Group Writing Project: Write a ‘Discussion’ Post

ProBlogger

Today it’s time for an opportunity for you to do something practical to actually build community on your blog – to create a discussion post as part of this weeks ‘Group Writing Project’ What is a Group Writing Project? Comments must be received by midnight on Friday 12th April to be included in the prize draw (it will runs little longer this time as I’ll be travelling). Group Writing Project: Write a ‘Discussion’ Post.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides an “exceptional customer experience” which also unlocks the beauty of social media and the web in sharing stories of great customer service travel far and wide.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

This change makes sense particularly due to the concurrent announcement of Dynamic Ads for Travel, which don’t focus on the sale of tangible goods. Dynamic Ads for Travel. A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent.

Crime stopper stolen, traveling in pairs & adult jokes

Jeff Esposito

Business Travel is Better With Your Spouse – do you travel a lot for work? Is Facebook Sharing Updates From Secret Groups? It is sad to say, but I have this feeling that the fall will only be here for a short period of time this season – winter, she is a-comin’.This

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Join relevant groups and join in the conversation. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. We do this via survey for tourism clients, investigating the role of social interaction and content consumption on travel intent, length of stay, likelihood to return, etc.

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How to Create an Online Course Your Audience Will Fall in Love With

Socially Sorted

I like to book instructors that have chosen the road less traveled and have become leaders in their industry. Be sure to make your rules clear in your group. Social Media Strategy Facebook Facebook Groups Online Course

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. He’s also college educated, speaks fluent English, and is well travelled. Women’s Groups.

How I Started Making $3,000 a Month Blogging About Travel

ProBlogger

It has been about one full year since I started blogging about travel, and I have started to generate $3,000 or more a month via my travel blogs. I have started to make at least $3,000 a month via my main travel blog, wanderingtrader.com. What it turned into was my own personal travel blog about my passion for travel, and tips about day trading and travel. Below are some examples of the travel-related lists that my blogs are listed on on.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. travelers to the Northeast in a snow storm versus one tweet from a single traveler). Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy.

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Hotels and Social Media Travel Tourism

Laurel Papworth

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4%

New Media Artist-in-Residence Program for Lanai

Bare Feet Studios

I’ve been meaning to write more about the innovative travel blogger program I am doing with the L?na?i I started the conversation here with some advice for travel destinations. Six of the seven are currently in the top 100 Travel Bloggers.

20 LinkedIn Mistakes That Turn Off Potential Customers

Pamorama

It’s important to use your brand’s professional voice at all times and keep in mind that word travels fast when you make these 20 mistakes. Don’t criticize or make negative comments on posts in groups. Are you getting good results on LinkedIn?

Case: The Swedish Army Makes You Think outside The Box – from within The Box!

Mindjumpers

At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. Travel 30,622 1,457. Travel 49,431 1,586.

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Pinterest demographic data

SocialFish

This two-group segment includes baby boomer adults and the teenage/young adult children who live in their home. Both groups are heavy internet users and account for more than 10% of Pinterest.com visits. Online habits include domestic travel planning.

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. We publicly launched the Information Overload Research Group yesterday, thanks to Matt Richtels NYC article Lost in E-Mail, Tech Firms Face Self-Made Beast (which was originally titled Creators of E-Mail Monster Now Try to Tame It - not sure which one I like better). Information Overload Research Group news wrapup. Information Overload Research Group launches.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Working with Social Media Data: People and Groups

Net-Savvy Executive

Social media data provide information about both individuals and groups of people: who they are, who they know, what they care about, what they have to say, where they go… Have you noticed just how much information people are sharing about themselves, both intentionally and unintentionally?

7 Facebook Marketing Case Studies

Pamorama

Corcoran Group Real Estate. The high-end hotel website wanted to drive engagement and increase brand visibility for the well-traveled luxury customer to: Offer a way for people to share luxury travel experiences and new featured destinations.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Travel 32%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent?

Tourism Tweetup: Connecting Locals & Visitors

Bare Feet Studios

Ask any traveler: would you rather stay in a tourist compound (aka tourist ghetto) or get out and meet the locals? Overwhelmingly, travelers want to meet the locals! This week the Maui Visitors and Convention Bureau is hosting a group of travel bloggers for a new media press trip.

A Personal Review of Avatar

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me A Personal Review of Avatar December 22, 2009 by Taylor Marek I went with a group of friends to see Avatar last night. He had been in cryo for the past 6 years as they traveled from earth to this distant planet. He is separated from his group, and is almost killed until a Na’vi female by the name of Neytiri saves him.

Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]

SocMed Sean

Are your passwords strong? Better yet…are they weak? Do you know the difference? I know, I know…passwords are a pain. They’re hard to remember, sites keep making you change them and don’t even get me started on the process you have to go through to reset them.

Connecting 2 the World: Lessons Learned in Working with International Virtual Groups

Buzz Marketing for Technology

Lessons Learned in Working with International Virtual Groups. Each day, as she worked in cross-cultural groups, she gave her insights into working with an international group in a virtual environment. If one system or process does not work, groups should be flexible enough to change it so it does work. problems with the group (dynamics)? Group communication and the wiki. skip to main | skip to sidebar. Connecting 2 the World.

6 Best Sites for Virtual Tour

Idaconcpts

Virtual tours are the latest tools for travellers and yes even for you who are longing to be a tourist but is yet to have the budget. This site was developed in partnership with NASA AMES Intelligence Robotics Group and Google. Space travel is now possible anyway if you got the money.

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Facebook Brings More Advertising Control to Location Targeting

Jon Loomer

Facebook advertisers can now target those living in, recently in or traveling in an area… Click To Tweet. People Traveling In This Location. Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience.

Legoland - It's Not About the Rides! (Stay N Abroad)

Stay N' Alive

Though Legoland does have enough rides to fill an entire day (and then some), the rides are not unique (with a couple of exceptions), aimed almost exclusively at the 4-9 age group, and frankly your child would be equally happy going to a local amusement park--at least as far as rides go. social Travel legos amusement parks legolandIn case you didn't read the title--Legoland is NOT about the rides.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

Smart Measurement For Creative People

Waxing UnLyrical

However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. The coffee shop may be group A, the record store group B, and so on.

3 Ways to Use Context From Twitter Profiles

SocialTimes Twitter

The use of sports and religious terms were highest among the Spanish, while Germans cared most about travel. Target groups within groups: With the amount of context users are willing to share about themselves, don’t target too broadly. Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns.

Have You Been Social Selling All Along?

Convince & Convert

LinkedIn: Like Trade Shows Without the Travel. The average attendee travels more than 400 miles to each show and spends more than eight hours meandering through a maze of exhibits in search of leads. Groups aren’t a place to hawk your products and services.

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