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Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. Thanks to Darren Barefoot , one of the conference organizers, for this Storify summary of the event.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Among the 394 even somewhat active Twitter users in this group, 51% are social (social ratio of less than 5). But the least social of this entire group? As a follow-on experiment, the 22 brand monitoring software tools in the group were reviewed in a separate post, which was tweeted out multiple times. 4,360,429 followers.

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Watch out for Disjointed Workflow – Nothing hurts your ability to scale like disjointed workflow such as groups publishing in a vacuum or keeping their own datasets separated from the rest of the organization. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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On Twitter, Social Listening and Southern Hospitality

Janet Fouts

I just got back from a trip to Atlanta where I did some training on social media with a group of fortune 50 corporate travel partners for a major banking institution. Here’s the thread on Twitter through a Storify post. Here’s a link to the Storify thread.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Richard Bagnall , one of the founders of Metrica, which is now part of the Gorkana Group, was our special guest. He also created a lovely Storify of the chat. We had a terrific #measurePR chat last week. I’ve known Richard for – oh, seven years now, I think – wow, seven!

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#LinkedIn GSK2014 was a Blast

Koka Sexton

We have a truly passionate group of people evangilizing social selling to the world. Im sure I sounded like a fool accepting the award but I dont remember exactly what I said (I was shocked) and I appreciate the recognition from the group. Click on the “read next page” link to expand the Storify updates.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Last week, the group convened to learn more about the Super Bowl festivities – which have a breadth almost unfathomably far beyond the football game. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. That’s my view from ringside.

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