Teamwork Is a Contact Sport
FEBRUARY 3, 2016
in team sports. Social media interaction isn’t exactly a team sport. I have yet to come across a “group tweeting” assignment! Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”
The devil’s in the data: Identifying the groups that won the election for Trump
MARCH 13, 2017
His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. From the resulting audience of 17,500, we distinguished four distinct groups among his supporters. 3) The #MAGA group.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
For example, Nestlé Purina PetCare did an ad campaign in Germany with ZenithOptimedia , and they defined five distinct cat-owner personality types and created different creatives for each group. Fox Sports and Sports Illustrated are co-producing some original content for Facebook Live.
A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.
Sharing and Collaboration
JUNE 10, 2013
Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. The new Ultimate Ballpark Access makes sharing tickets with groups and friends much easier.
Facebook Takes Scissors to Paper App
JUNE 30, 2016
You can customize Paper with a choice of more than one-dozen other sections about various themes and topics—from photography and sports to food, science, and design. Facebook Creative Labs apps that are still thriving include Facebook Mentions , Groups and Moments.
Copa América Centenario 2016 on Instagram, Twitter
JUNE 28, 2016
Argentina vs. Panama (group stage). Chile defeated Argentina on penalty kicks Sunday to win Copa América Centenario 2016 , and the entire tournament generated more than 231 million interactions on Instagram from June 3 through 26, from over 40 million users. Instagram said in an email to SocialTimes that the number of users interacting was up 33 percent compared with 2015 Copa América Chile , adding that total interactions were up 25 percent from last year’s tournament.
Sports Organizations Slow to Trust Bloggers
AUGUST 24, 2010
Sports, have upward of two million pages views daily and represent some of the Internet’s heaviest traffic, they rank far behind traditional media on trust and are the most likely group to be rejected (29 percent) for a press pass vs. traditional media (8 percent).
Is the NFL Digging Its Own Grave?
JULY 31, 2014
Howard Bloom , a reporter for Sporting News, advises the brand to do more than change its disciplinary practices. His unswerving support of the Redskins name has been termed “defiant” by some sports reporters. It’s a violent sport in which hulks hurtle against each other.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. Sports 6,687 1,500. Sports 22,905 5,087.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Consumer Product Goods. • Matt Ceniceros – Director, Global Media Relations at Applied Materials. • Philippe Borremans – Chief Social Media Officer at Van Marcke Group. • Jordan Williams – Manager of Digital Engagement at REI. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. As you scroll through Dior’s Instagram account, you will note the beautiful unity in colors in each group of pictures.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me. But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social.
How Average Players Use Twitter and a Human Voice to Become Social Media Superstars
Social Media Strategery
FEBRUARY 21, 2012
They don't speak in sanitized sports jargon ("we just took it one game at a time out there and gave it all we had"), they don't attempt to drive traffic to the team's website or sell merchandise, and they don't try to cultivate their "personal brands." " They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends.
Can you pick NFL games better than Social Buzz can?
AUGUST 31, 2011
Each Thursday, I will post my picks to this blog and to my ESPN group. If so, I invite you to join my ESPN group. social media sports NFL NFL PicksIn exactly one week from today, the most exciting season on TV starts up.
Mobile Visits Account for 40% of All Traffic for Publishers
NOVEMBER 11, 2014
On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Sports 38%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent?
Twitter and Television: A Match Made In Heaven
JULY 23, 2014
Add sports into the mix, and I’m seriously embarrassed. My bottom line: people are posting on social media while they’re watching TV, be it sports or scripted shows (or “unscripted” shows like “Survivor”). I have a confession to make.
The Group Hug Effect
JANUARY 28, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen The Group Hug Effect 7 Warning: This post might sound negative, but it’s not meant to be. Like a Group Hug So what does that leave you besides an awesome support group? However, the job got done because of the group dynamic.
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
This might be a TV show (such as the #Bachelor ), a sports game (such as the #SuperBowl ), a political event (such as the #SOTU ), or even a tragedy, as we currently see after the earthquake in Nepal. For example, I belong to a competitive sports team that has members around the nation.
How to Create High-Quality Content
FEBRUARY 12, 2015
I needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. The training for long races is the same, no matter which sport you compete in.
How IndyCar Uses Social Media to Engage with Fans Worldwide
MAY 27, 2016
And now more than ever, the Digital Media team at IndyCar is using social media to bring fans closer to the action , and to help evangelize drivers, teams, and sponsors to ensure the long-term success of the sport. Our team is small compared to many professional sports leagues.
Find out how ANZ is Minting Engagement on Social Media
AUGUST 22, 2016
ANZ's engagement as a measure of Likes, Comments, and Shares seems even more impressive when you take into account the fact that they had more Posts than any other bank in this group. Sporting events, especially those which happen on a national scale are big crowd-pullers.
Anticipation Builds for 2016 Summer Olympic Games (Infographic)
JUNE 1, 2016
By age group, the figures are 74 percent for 18 through 25, 75 percent for 26 through 35 and 69 percent for 36 through 55. Woo high-achieving sports fans: Sports fans are driven to succeed. The 2016 Summer Olympic Games start up in Rio de Janiero Friday, Aug.
The Most Popular Summer Blockbuster Movies in Social Media
MAY 24, 2011
According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.
Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). That said, if a group of employees complains about a policy or procedure on their personal Facebook pages, the NLRB allows that.
Facebook’s little secret…
AUGUST 20, 2012
It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks?
3 Ways to Use Context From Twitter Profiles
JULY 5, 2016
The use of sports and religious terms were highest among the Spanish, while Germans cared most about travel. Target groups within groups: With the amount of context users are willing to share about themselves, don’t target too broadly. Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns.
How to Identify Popular Hashtags
JUNE 1, 2016
Hashtags are a great way of grouping a related conversation together on social media channels. sport). Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them.
Facebook, Instagram, and Snapchat: A Status Update
APRIL 3, 2017
Group Chatbots: It’s been in the works for awhile, but Facebook will launch its group chatbots at F8 to keep users informed about real-time news like sports, e-commerce deliveries, and more.
Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time
JANUARY 14, 2013
All of its most important innovations, such as the Wall, the News Feed, photo tagging and Groups, have come out of this sense of purpose. Partnerships might be with an individual, a company, or with the right investors: the best business leaders know that success is a team sport.
Facebook Audience Optimization: Better Engagement and Insights for Pages
JANUARY 21, 2016
Provide better metrics to understand which groups of people engage and in what ways. People in this group are more likely to see your post. Sports and outdoors. ” Note that they didn’t use the broadest “Sports.”
Health And Fitness Apps See 62% Increase In Usage In Last Six Months
The Realtime Report
JUNE 24, 2014
Flurry also reports that much of the growth in the health and fitness category is a result of a new group of consumers called “Fitness Fanatics:” mobile consumers who spend more than three times the average amount of time using health and fitness apps.
50 Inspiring Tech Savvy Leaders Over 50
JUNE 5, 2014
Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. Founder, Altimeter Group. You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am.
Everything Marketers Need to Know About F8 Conference 2017 to Stay Ahead on Facebook
APRIL 16, 2017
More features for Facebook Groups. Groups is another key area in Facebook’s 10-year roadmap. Facebook Groups) for it. He mentioned that Facebook plans to build more tools to empower community leaders to organize and manage their groups, just like Facebook has done with Pages.
Social Media’s NFL Week 1 Picks
SEPTEMBER 8, 2011
Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. 2011 NFL Picks social media sports Lithium NFL Picks NFL Week 1 Picks
The 5 Pillars Of Your Social Data Framework For An Olympic Strategy
JUNE 17, 2016
This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. You can also look at those who are following a certain athlete, or have a particular sport/keyword in their bio.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Sports memorabilia, carnival glass, stuffed animals, you name it. People like to collect things. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures.
MARCH 29, 2011
There is a sport, which is known by some, but perfected by few. The sport of #fakehashtaggery dates back thousands of years to 2009. This brings me back to the most exciting sport since Bulgarian Ratapult. Hashtags, when used properly, are very handy for group discussions.
RIP: Social Media Networks & Features that Died in 2016
Ignite Social Media
DECEMBER 27, 2016
The future of Houseparty, a private video chat app for group hangouts, is yet to be determined. Snapchat decided to squash the feature in September and focus on Group Stories for larger events—holidays, sporting events, and red carpets.