Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. I have yet to come across a “group tweeting” assignment! Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

The devil’s in the data: Identifying the groups that won the election for Trump


His team’s main objectives were to: shrink the number of Clinton voters, specifically targeting groups with material designed to turn them off Hillary. From the resulting audience of 17,500, we distinguished four distinct groups among his supporters. 3) The #MAGA group.

Trending Sources

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

For example, Nestlé Purina PetCare did an ad campaign in Germany with ZenithOptimedia , and they defined five distinct cat-owner personality types and created different creatives for each group. Fox Sports and Sports Illustrated are co-producing some original content for Facebook Live.

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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

Sharing and Collaboration

Geoff Livingston

Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. The new Ultimate Ballpark Access makes sharing tickets with groups and friends much easier.

Facebook Takes Scissors to Paper App

SocialTimes Facebook

You can customize Paper with a choice of more than one-dozen other sections about various themes and topics—from photography and sports to food, science, and design. Facebook Creative Labs apps that are still thriving include Facebook Mentions , Groups and Moments.

Sports Organizations Slow to Trust Bloggers

Proactive Report

Sports, have upward of two million pages views daily and represent some of the Internet’s heaviest traffic, they rank far behind traditional media on trust and are the most likely group to be rejected (29 percent) for a press pass vs. traditional media (8 percent).

Is the NFL Digging Its Own Grave?

Geoff Livingston

Howard Bloom , a reporter for Sporting News, advises the brand to do more than change its disciplinary practices. His unswerving support of the Redskins name has been termed “defiant” by some sports reporters. It’s a violent sport in which hulks hurtle against each other.

Copa América Centenario 2016 on Instagram, Twitter

SocialTimes Twitter

Argentina vs. Panama (group stage). Chile defeated Argentina on penalty kicks Sunday to win Copa América Centenario 2016 , and the entire tournament generated more than 231 million interactions on Instagram from June 3 through 26, from over 40 million users. Instagram said in an email to SocialTimes that the number of users interacting was up 33 percent compared with 2015 Copa América Chile , adding that total interactions were up 25 percent from last year’s tournament.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Consumer Product Goods. • Matt Ceniceros – Director, Global Media Relations at Applied Materials. • Philippe Borremans – Chief Social Media Officer at Van Marcke Group. • Jordan Williams – Manager of Digital Engagement at REI. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

The surveyed group includes the magazine sites in my Pinterest traffic survey plus quite a few more that we work with at Define Media Group. Sports 6,687 1,500. Sports 22,905 5,087.

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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me. But several of my sports posts continue to drive traffic so maybe I’ll look for new ways to examine sports and social.

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

They don't speak in sanitized sports jargon ("we just took it one game at a time out there and gave it all we had"), they don't attempt to drive traffic to the team's website or sell merchandise, and they don't try to cultivate their "personal brands." " They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. As you scroll through Dior’s Instagram account, you will note the beautiful unity in colors in each group of pictures.

Can you pick NFL games better than Social Buzz can?

Jeff Esposito

Each Thursday, I will post my picks to this blog and to my ESPN group. If so, I invite you to join my ESPN group. social media sports NFL NFL PicksIn exactly one week from today, the most exciting season on TV starts up.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. Sports 38%. Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent?

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

Add sports into the mix, and I’m seriously embarrassed. My bottom line: people are posting on social media while they’re watching TV, be it sports or scripted shows (or “unscripted” shows like “Survivor”). I have a confession to make.

The Group Hug Effect


Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Nathan Hangen @nhangen The Group Hug Effect 7 Warning: This post might sound negative, but it’s not meant to be. Like a Group Hug So what does that leave you besides an awesome support group? However, the job got done because of the group dynamic.

The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

According to their data Fast Five and Thor are far and away the most popular summer movies with each getting 38%+ of social media activity among the selected group of films: (click to enlarge). My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media.

Think Like Zuck: 5 Business Success Secrets from the Great Leaders of Our Time


All of its most important innovations, such as the Wall, the News Feed, photo tagging and Groups, have come out of this sense of purpose. Partnerships might be with an individual, a company, or with the right investors: the best business leaders know that success is a team sport.

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Anticipation Builds for 2016 Summer Olympic Games (Infographic)

SocialTimes Facebook

By age group, the figures are 74 percent for 18 through 25, 75 percent for 26 through 35 and 69 percent for 36 through 55. Woo high-achieving sports fans: Sports fans are driven to succeed. The 2016 Summer Olympic Games start up in Rio de Janiero Friday, Aug.

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy


This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. You can also look at those who are following a certain athlete, or have a particular sport/keyword in their bio.

Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Flurry also reports that much of the growth in the health and fitness category is a result of a new group of consumers called “Fitness Fanatics:” mobile consumers who spend more than three times the average amount of time using health and fitness apps.

How IndyCar Uses Social Media to Engage with Fans Worldwide

Simply Measured

And now more than ever, the Digital Media team at IndyCar is using social media to bring fans closer to the action , and to help evangelize drivers, teams, and sponsors to ensure the long-term success of the sport. Our team is small compared to many professional sports leagues.

Find out how ANZ is Minting Engagement on Social Media


ANZ's engagement as a measure of Likes, Comments, and Shares seems even more impressive when you take into account the fact that they had more Posts than any other bank in this group. Sporting events, especially those which happen on a national scale are big crowd-pullers.

3 Ways to Use Context From Twitter Profiles

SocialTimes Twitter

The use of sports and religious terms were highest among the Spanish, while Germans cared most about travel. Target groups within groups: With the amount of context users are willing to share about themselves, don’t target too broadly. Demographic data is an essential element in social media strategy. After identifying a core audience, marketers can select a platform and start tailoring their campaigns.

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Provide better metrics to understand which groups of people engage and in what ways. People in this group are more likely to see your post. Sports and outdoors. ” Note that they didn’t use the broadest “Sports.”

How to Identify Popular Hashtags

Razor Social

Hashtags are a great way of grouping a related conversation together on social media channels. sport). Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them.

50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. Founder, Altimeter Group. You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am.

Social Media’s NFL Week 1 Picks

Jeff Esposito

Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. 2011 NFL Picks social media sports Lithium NFL Picks NFL Week 1 Picks

How To Manage Your Online Reputation By Using Google Alerts

Almost Savvy

If you’re part of the second group, I strongly encourage you to consider using Google Alerts. While you are undoubtedly interested in keeping up to date on industry-related topics, local news or your favorite sports teams, one of the most relevant topics to you should be you.

Top five: Facebook users can now hit ‘snooze’

Sherrilynne Starkie

It means people can temporarily unfollow a person, Page or group for 30 days. Twitter is sporting some cool new 'threads'. REPORT. There is no 'holiday lull' in social media! Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Follow List. Embed List. Facebook users can now hit 'snooze'. Dec 17, 2017. Facebook now allows users to ‘hit the snooze button’. This is a risk for brands posting too often or posting boring or salesy content.

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

I guess that means changes are coming… “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” If you get slammed by this change, groups could be your way back in.

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Groups would represent fans, sponsors, partners and other community influencers.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks?

Facebook, Instagram, and Snapchat: A Status Update

Simply Measured

Group Chatbots: It’s been in the works for awhile, but Facebook will launch its group chatbots at F8 to keep users informed about real-time news like sports, e-commerce deliveries, and more.

RIP: Social Media Networks & Features that Died in 2016

Ignite Social Media

The future of Houseparty, a private video chat app for group hangouts, is yet to be determined. Snapchat decided to squash the feature in September and focus on Group Stories for larger events—holidays, sporting events, and red carpets.

7 Brands Winning Social Media During the Olympics

Simply Measured

By concentrating on these stories and integrating them across multiple channels, the brands winning on social during the Olympic Games are using it to connect with audiences on values that transcend sport and the products they sell.

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How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Identify the pain points and the hopes/wishes briefly, the circumstances and backstory and any anecdotes you can glean (CEO wants a LinkedIn group, we had problems on Facebook, Instagram is really popular with our staff). lobby groups, new in a job, re-entering workforce after time off.