Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Social Media Strategies Summit

DECEMBER 7, 2023

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But now, it needs a little power boost.

Social Media Management 183

Social Media Management Social Media Trends LinkedIn 183

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Sherrilynne Starkie

AUGUST 27, 2018

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

Industry 170

Industry Social Media Training HootSuite 170

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. For one thing, it seems employees like it. Only 12% disagree.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

Social Media 119

Social Media Survey Education Team 119

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

Eventful 161

Eventful Social Media Marketing Influencer 161

Waxing UnLyrical

MAY 29, 2012

And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. You don’t need to create a focus group; you have one already. Manwich: A Case Study on Social Media Listening. And when people talk, you can take action. Now get out there.

Case Study 200

Case Study Study Social Media Flickr 200

Social Media Today

MAY 10, 2019

A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership.

B2B 166

B2B Study Survey Marketing 166

Social Media Strategies Summit

DECEMBER 16, 2022

However, leveraging students to support your social media initiatives is easier said than done. And students lead busy lives; many don’t have the time to pursue social media content opportunities in addition to their studies. Lawerence Synett , Director of Social Media, University of Colorado Denver.

Social Media 130

Social Media UGC Project Collaboration 130

Sherrilynne Starkie

AUGUST 8, 2019

Lots of social media news out this week and here’s a summary of the top five stories you need to know. It has funded a study that developed machine-learning algorithms capable of turning brain activity into speech. Get our regular Top Five Social Media News delivered directly to your inbox with our free newsletter.

News 186

News Instagram Social Media Retail 186

The Realtime Report

JANUARY 15, 2017

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. A case study requires your knowledge about the value and importance of social media and its strong and weak sides. Stage #1: Prepare For Writing.

Case Study 70

Case Study Study Social Media How To 70

Socialized

FEBRUARY 10, 2021

Social Media is a jungle of millions of people who are ready to connect to you. How to decide an appropriate persona of the customer and myself for using Social Media? Before you link to your audiences in social networks, you need to consider and identify them. What are the Goals for Using Social Media?

Questions 130

Questions Social Media Social Networking Metrics 130

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media 242

Social Media ROI Syndication Flickr 242

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. I belong to this group of Twitter marketers.). Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends. After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Social Media Trends of 2019 #1. The move to Private Groups.

Trends 143

Trends Social Media Instagram Influencer 143

Sherrilynne Starkie

JUNE 7, 2012

The CPRS Ottawa /Gatineau Student Program recently invited me to speak to a group of recent public relations and communications graduates. My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies.

Social Media 323

Social Media Health Care Case Study Overview 323

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”.

Conversation 131

Conversation Social Media CPM Metrics 131

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 153

Social Media Strategy Content Template 153

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Types 145

Types Social Media Microblogging Overview 145

SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 237

Case Study Banking Study Communities 237

Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. When I first started working on social media and influencer marketing for them, it was just bloggers.

Groups 100

Groups Groups Influencer Case Study 100

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The Chinese social media landscape is vast and bubbling with innovation. How Social Media Reflects Human Behaviour.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Janet Fouts

JULY 24, 2017

When Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect feelings to emotions. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites. Listen to social. Analysis paralysis.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Mindjumpers

DECEMBER 19, 2011

Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. Take a look at the infographic below : Similar Posts: Facts About Consumer Behaviour on Twitter [Study].

Social Media 274

Social Media Brands Survey Influencer 274

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. To download the full study, click here. mobile video ad engagement declines with excessive ad frequency.

Mobile 177

Mobile Study Video Press Release 177

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Social Media 164

Social Media Marketing Hashtag Campaign 164

The Realtime Report

OCTOBER 29, 2019

Surefire Strategies in the Social Media Marketing World. You’re trying to build a strong social media strategy for your business, and honestly, it shouldn’t be this hard! You use social media all the time in your personal life… so why does this feel so overwhelming? Keep reading.

Social Media 119

Social Media Strategy Marketing Study 119

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

Social Media 93

Social Media Health Care Tips Policies 93

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips Loyalty 79

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? This methodology delivered robust data on how mature organizations use social media compared to their less-mature counterparts.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 105

Consultant Social Media How To Insurance 105

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. Therefore, it is good to note that 95% of the population is adult age group.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Ignite Social Media

MARCH 12, 2018

Let’s take a closer look at who these Gen Zers are and how brands can reach them on social media. . Studies show that this generation is more entrepreneurial and don’t pursue higher education as much as millennials. Gen Z is the first group to have really grown up using smartphones and social media from a young age.

Social Media 108

Social Media Study Groups Groups 108