New Influencer Marketing Research Has Four Key Findings
JANUARY 31, 2017
The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks. Related Stories The Do’s and Don’ts of Working with Social Media Influencers 12 Tools for Powerful Influencer Research Build Your Influencer Relations Campaign with Six Steps.
Let Qualitative Research Guide Your PR Programs
SEPTEMBER 20, 2016
Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The more information you obtain from the research, the better your results!
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. When a member requests to join a Standard Group, their connections in the group can approve the request. All Groups Are Now Members-Only Groups.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . Because many of the available keyword research tools are confusing and counterintuitive, the process can be challenging and time-consuming. Keyword Eye helps you simplify your keyword research.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Large Enterprise Social Media Research, Facts and Statistics Inc.
Why the Changes to LinkedIn Groups are Better for Your Users – and You
NOVEMBER 23, 2015
LinkedIn groups, I assure you, are not on the brink of going up in flames and burning group owners to the ground in their wake. The Changes to LinkedIn Groups Streamline its Top Functions. LinkedIn Groups Aren’t Your Bulletin Board for Sales.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18.
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. SEO Research and Stats.
What is Market Research?
OCTOBER 18, 2014
Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. There are two main types of market research: quantitative and qualitative. Qualitative Market Research.
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
However, prior to that we had a great chat with Steve King of Emergent Research , and I wanted to give you the much-delayed recap from that chat. And that is because far too many public relations practitioners still don’t understand the importance of research. Research is fun!
How Social Media Has Become a Tool For Clinical Research
Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. 3)Target Specific Patient Groups.
How to Use Facebook Questions as Research Tool
MAY 9, 2011
However, the new tool can also be very effective, when wanting to do some research among your fans. And if there is anyone who has already used this, please let me know how and what you think about Questions as a research tool. Facebook Tips business research Social Media tool
Facebook Audience Insights: 5 Groups You Should Analyze
SEPTEMBER 25, 2015
If you’re a marketer, you need to do your research. Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Advertising Target Groups.
New Research Shows How to Engage the Mommy Mind
Convince & Convert
MARCH 30, 2016
Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group. Social Media Research how to market to moms influence marketing influence marketing research influencer data insightpool mom bloggers mommy mind new research
A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?
The Realtime Report
AUGUST 29, 2012
Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences.
The Ultimate Guide to Keyword Research
JUNE 20, 2011
This is known by many as Keyword Research. I say this because I want you to understand how important keyword research actually is. In reality though, keyword research involves so much more than that. The Blogger’s Guide to Keyword Research.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]
Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
OCTOBER 18, 2016
Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.
An Overview of Bulletin Board Focus Groups
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Methodology of Bulletin Board Focus Groups.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness.
MUST WATCH: The state of the internet and group-forming
JANUARY 22, 2011
I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. research
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. How to do Facebook Marketing Research. Want to know how 11 million Australians will vote?
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing.
Facebook, 17 Universities Announce Sponsored Academic Research Agreement
DECEMBER 21, 2016
Regina Dugan , vice president of engineering and head of the social network’s Building 8 group, announced the Sponsored Academic Research Agreement, a multi-university group that will allow the social network to collaborate with individual faculty and labs on joint technology projects within weeks and days. And it’s why we have built partnerships with many of the best research minds in the world.
New Research Finds the Curation vs Creation Sweet Spot
Convince & Convert
SEPTEMBER 6, 2011
Companies in this group focus very heavily on curation and rarely, if ever, link to their own content. Companies in this group employ a balanced strategy of content creation and content curation. Companies in this group link to their own content a majority of the time.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight group focused on traditional insight like mall traffic patterns and planograms. Social media tools provides customers new ways to hear about, research and talk about their needs.
MUST READ new Pew survey about groups on the internet
JANUARY 19, 2011
There is a brand new Pew Internet Research survey out called The Social Side of the Internet which is all about the impact of the internet on GROUP-FORMING. There’s lots of data in here about internet users joining groups, including associations.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. Showcase reviews: Marketing Insider Group (Curation), Online Marketing Institute. Showcase reviews: Marketing Insider Group (Curation).
Social Media On The Farm: Crisis Management, Market Research, Education And APIs
The Realtime Report
AUGUST 27, 2012
farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. A group called Open Food is collaborating on an open source API to share data about food.
28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
JULY 9, 2013
Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports.
How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm
NOVEMBER 20, 2012
EdgeRank Facebook Report Research/Study Social Media Brian Solis change in Edgerank algorithm content context Engagement Group M Next ReachThe following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement.
Don’t Ignore Social Media’s Research Value
Convince & Convert
APRIL 20, 2011
Equivalent Research Value. According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). Let’s say a company decides to use Facebook as a market research tool. That would be the equivalent of 230 interviews or roughly 78 focus groups. Co-written with Kyle Mensing , an economics grad with a creative bent who is trying to merge business and social.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.
Geoff’s Market Research Bulletin – 1st Edition
SEPTEMBER 20, 2011
In an effort to better serve readers with value added content, every month “Geoff’s Market Research Bulletin” will be sent to interested readers. Geoff’s Market Research Bulletin, September, 2011. Image by Robert Scoble.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
It’s a daily go-to tool for me as I’m researching a specific topic or looking for additional content to link to.” Filter and group search results, benchmark your brand against your industry peers, and view a range of KPIs including response rate, engagement rate and follower growth.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. ” — Marketing Insider Group (Arsenal).
Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”
The Realtime Report
NOVEMBER 1, 2012
Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. The Journal of Medical Research study was published online on Sept.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Here are five key takeaways from the research below. It’s never been great on Twitter, and recent changes LinkedIn made to Groups functionality reduces their value.