Sprout Social
APRIL 13, 2017
Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. You can’t pay student loan bills with free samples.
Diva Marketing Blog
FEBRUARY 23, 2009
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Social Media Marketing
MARCH 20, 2013
Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. Of them, 75% have only one TV and 67% get their content on devices other than TVs. At issue: making claims clear in short form.
Oktopost
JUNE 9, 2020
A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. The C-level executives are also a key group to onboard to advocacy. See which groups produce the most conversions. Employee Advocacy Sample Survey.
Buffer Social
JUNE 12, 2016
The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each. There was an interesting study by a group of Korean researchers into the how and why of unfollowing. They looked at 1.2
Webbiquity SMM
JANUARY 17, 2011
What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. And much more.
Buffer Social
MARCH 16, 2017
Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Instagram user group were between 18 to 34 years old (26%), followed by 18 to 24 years old (23%). Well, that’s totally possible! In late 2015, Instagram opened up Instagram ads.
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