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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer.

Mobile 272
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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

You can also access these targeting groups via the “Browse” option, in addition to typing the keywords into the text field: Option 3 : Targeting by Device Interest. Luckily, Facebook has tools available via Audience Overlap that allow us to compare specific device ownership vs. interest. Let us know in the comments below!

Mobile 175
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How to Use WhatsApp for Business: Tips and Tools

Hootsuite

The mobile app uses the phone’s Internet connection to let you communicate with other WhatsApp users, making it an affordable alternative to international calling or texting. As long as you’re connected to wi-fi or have mobile data, you can use WhatsApp to communicate with users all over the world. What is WhatsApp? It’s reliable.

Tools 140
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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177
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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members.

Groups 100
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Mobile Web Presence Can No Longer Be An Afterthought

Firebelly

Whether a customer accesses your website with their newly acquired iPhone 5S or an Android cellular device, your mobile site and social media presence have now become the main avenue through which they are introduced to your brand.

Mobile 160
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Facebook Audience Insights: 5 Groups You Should Analyze

Jon Loomer

Smart marketers are using a free Facebook tool called Audience Insights. Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Most Common Age Group is 25-34. Relationship Status.

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