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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. . Find relevant groups on Facebook and LinkedIn.

Vocus 184
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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Is it something you think would work for your organization?

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50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Fortunately, there are tons of free web apps available to help you organize your projects. Examples include an online word processor (Zoho Writer), online spreadsheets (Zoho Sheet), an online organizer (Zoho Planner), online database applications (Zoho Creator) and an online presentation tool (Zoho Show). Free Web Apps.

Resources 236
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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Probably you are in Australia then: For too long, the abortion discussion has been dominated by angry, nasty protests fueled by individuals and organizations that thrive on sensationalism and extremism. When he did talk to her, he managed to insult, among dozens of groups, fat people-the fat people who pay his wife money to make them not fat.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. link] Jan_B @jaybaer is on a roll this week! Spot on everything.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition. It breaks all three rules, of transparency, truth, and trust. This can apply to Twitter and accounts on other social networks as well as on blogs.)