Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

comScore 199

comScore Smart Phone SMS Advertising 199

Convince & Convert

NOVEMBER 21, 2011

Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. They also promote the website and SMS program on the bottle , which is wise. Interesting.

Products 139

Products Social Media Smart Phone SMS 139

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. Don’t get me wrong, I still believe there is a place for focus groups. Television.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60