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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Lithium Technologies. Note: CNW Group is a 76design client. Heartbeat – a web-based social media monitoring and engagement dashboard (see my review of Sysomos MAP and Heartbeat ).

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Enterprise software has noticed social media analysis. Salesforce joins SAS in making a serious move to tie social media analysis to nuts-and-bolts business operations.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. Testimonials are a huge part of the infomercial world, as they are for effective social media. You’re thinking that I’m crazy. But, I’m not.