Remove Groups Remove Instant Messaging Remove Marketing Remove RFP

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The field research component of the study was conducted by an ethnographer (the first author) and was reviewed by a project team whose 12 members included IT specialists in design, development, marketing, product management, and research. Table 1 shows the grouping of participants by job title and the number of participants in each group. Table 1 Grouping of study participants by job title. One participant had seven different versions of the same RFP process.