Remove Groups Remove Hashtag Remove Sentiment Remove Workshop
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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. 16 Tips for Using Hashtags. Follow List.

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From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment? This can show you what people are talking about, sentiment, keywords and trending topics.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. I just want to point out that if you search the #digitaldeath hashtag on Twitter you get as much, if not more, derogatory feedback as you do good. Makes sense to me.

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10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. This post reached a larger group of consumers in a new range of demographics and drove them to action through account-specific discount codes. Google Works with DIY Influencers The Sorry Girls. Source: The Sorry Girls.

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B2B Employee Advocacy Best Practices

Oktopost

“A good place to start is by identifying a small group of influencers within your organization who already actively share company content and represent your company’s best interests. The C-level executives are also a key group to onboard to advocacy. “In So we decided to hold a series of social media workshops for our employees.

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