Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

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Hashtag LinkedIn How To B2B 118

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

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Hashtag How To Guidelines Telecommunications 119

Jenn's Trends

JUNE 30, 2021

Like all good rumors about Instagram, I’ve been approached by multiple people in regards to the “news” that Instagram allegedly told @lucasokeefe some interesting advice about only using 8-15 hashtags per IG post. For context,

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Ignite Social Media

AUGUST 20, 2019

One question we’re frequently asked is how many hashtags to use on different social media channels. So, we thought we’d put together this handy blog with hashtag best practices by channel! Use hashtags sparingly on this channel. Include 1-2 relevant hashtags in each tweet to increase reach. Go crazy with the hashtags.

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Hashtag Social Media LinkedIn Trends 140

Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. But which hashtags do you use?

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Hashtag LinkedIn HootSuite Social Media Management 92

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Still A Good Marketing Platform?

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Twitter Strategy Hashtag Marketing 230

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

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yMarketingMatters

AUGUST 21, 2015

Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible.

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Hashtag Marketing Instagram Social Networking 100

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. What is a hashtag? Hashtag basics.

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Hashtag How To HootSuite LinkedIn 145

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

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Strategy Twitter Tips Marketing 52

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 225

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. His early tweet, “How do you feel about using (#) pound for groups as in #barcamp [msg.]?” These days, everyone knows how useful hashtags are in finding relevant content.

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Bill Hartzer

JUNE 12, 2013

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. So, why are hashtags spam? Hashtags turn into legitimate Tweets and Posts on social media sites because the user decides which #hashtags to use in their post or tweet.

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Hashtag Conference Engineering Social Media 149

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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Hashtag Brands How To Conference 78

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 121

agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips. Hashtag mistakes to avoid.

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Hashtag Tips Instagram Trends 91

Ignite Social Media

APRIL 2, 2020

There are 60M US monthly active users on TikTok and therefore about 29M of those users are in the 16-24 age group. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to.

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Marketing Authentication Trends Feed 217

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 124

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. This method is one of the most important strategies for LinkedIn marketing. Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe.

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SEO Social Media Strategy Hashtag 154

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

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Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

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Social Media Marketing Hashtag Campaign 164

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Hashtag Challenge : Ad appears on the Discovery page. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Under a campaign, you will find one or more ad groups.

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Advertising Marketing Campaign Hashtag 141

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

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Hashtag Instagram Journal How To 111

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

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Content Brands Findability Marketing 124

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

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Team Marketing Collaboration Hubspot 116

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

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Sentiment Analysis Marketing Press Release 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Freelance Social Media

JANUARY 21, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Owning your Twitter Hashtags by Jesse on January 21, 2010 We’ve all been in the situation where we are trying to follow something on Twitter, be it a conference, athletic event or news story.

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Small Business Mavericks

APRIL 2, 2013

Hashtags are becoming ever more popular. of hashtag users use them to express their personal feelings about things. use hashtags to promote corporate or social events. of hashtag users use them to follow brands. What it tells me is that hashtags are useful tools to promote brands on social media. But another 34.1%

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Hashtag Guidelines Social Media Brands 87

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

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Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Currently, social media is primarily used for customer service (i.e.,

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Trends Marketing Influencer B2B 166

Jon Loomer

NOVEMBER 20, 2022

The filters are many of the same options you’ll have when determining ad group targeting (called an “ad set” with Facebook ads). So that these charts provide more value, I’ve filtered to focus on the Marketing & Advertising ad interest category. I don’t think these hashtags are particularly useful!

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Real Estate Overview Hashtag Price 187

agora pulse

OCTOBER 11, 2016

Hashtags are powerful tools to get attention in a nosy social media world. Using hashtags on Twitter the right way can give you better results than plain text alone. Here’s how to get the most out of Twitter hashtags. Reasons You Want to Use Hashtags on Twitter. How to Use Hashtags with Twitter Chats.

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Hashtag Twitter How To Trends 60

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145