Remove influence

How To Make The Best Use of LinkedIn Groups

Mindjumpers

One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Starting a Group on LinkedIn is one of the best ways to do that.

LinkedIn Groups: Be S.M.A.R.T.

Myrland Marketing

There is a lot of discussion about whether or not LinkedIn groups are fertile networking grounds. million groups, and 8,000 new ones being created every week, there is certainly opportunity in our midst, isn''t there? PROCESS FOR GROUP INVOLVEMENT. Process For Group Involvement.

Trending Sources

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. When to use a Facebook Group.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .

Mind the Most Important Influencer: You

Waxing UnLyrical

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Mind the Most Important Influencer: You.

Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Altimeter Group just released “ The Rise of Digital Influence , A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” ” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa.

Identifying, Understanding and Influencing Social Media Users [Infographic]

Mindjumpers

Whatever the case then might be, it’s vital for brands to reach and engage with the right group of people to both expand their fan base and possibility of increasing in-store purchasing.

Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day.

Clout vs. Klout – Or the Real Meaning of Social Influence

Unspoken

I've done some reading lately which has brought together and focused my theory of marketing through online influencers. Awareness Networks published a white paper entitled “3 Keys to Influence: Understanding and Leveraging Influence.” ” They report several strong reasons why marketers should seek social media influence: 90% of purchases are subject to social influence. Related posts: Influence Met Transparency with @Kred.

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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

These are influencers, entrepreneurs, and business advisers. Because they follow so many, and because most of who they follow are reciprocal followers, these seven people can influence awareness. I have lists for specific groups or people in my network.

What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation.

TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

The Realtime Report

Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. Influence: How Information Flows Between People.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Many marketers are praising this as an expertly executed influence marketing campaign, but really, it’s just celebrity endorsement in SNS wrapping paper. But if you want to make your influencer marketing strategy effective, you really need to know the difference.

Paradox of Online Influence

Unspoken

I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day.

Social Media Influencers vs Brand Advocates: 5 Must-Reads

Firebelly

How should you approach influencers and advocates on social media? INFLUENCERS VS BRAND ADVOCATES & WHY INFLUENCER OUTREACH IS OVERRATED. Why Online Influencer Outreach is Overrated and How to Fix It. Influencers and Brand Advocates.

Influence is Not a Number

Waxing UnLyrical

But if Klout is going to bill itself as “the standard for online influence,&# it’s got to do more than score people based on how frenetically active they are on Twitter and Facebook. Influence is not a number. Here I go again: Klout does not equal Clout.

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word. asked Jim Farley, group VP of global marketing, sales and service for Ford Motor Co.

Seven truths about online influence

SocialFish

With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. Influence has to do with relationships between people – both online and offline.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message.

Why Klout Doesn’t Measure True Influence

Waxing UnLyrical

They are on the front lines of the Wild West of determining influence, and who is doing that influencing, online. You just read Why Klout Doesn’t Measure True Influence , originally posted on Waxing UnLyrical , published by Shonali Burke.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85

Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencer marketing lists.

Science-ing the Sh*t out of Influencer Marketing

SocialFish

Interested in the science behind influencer marketing and social networking theory? …Being well-connected or strategically positioned within a social network may impact one’s ability to influence others more than the size of one’s following.

Why Listening Is The Key To Influence

Kikolani

The key to online success is influence. What Makes a Powerful Influencer? Since they influence so many followers, it makes sense that brands reach out to them as spokespersons. They may not provide the social influence significant to your brand’s success.

Influencer Marketing Just Hit the Big Time

Convince & Convert

Using content created by influencers to reach new audiences and boost trust. But now the third category – Influencer Marketing – is accelerating in importance and investment. Twitter Just Got Serious About Influencer Marketing.

Why Influencers Are Creating Content on Snapchat

Convince & Convert

It All Comes Down to Influencer Marketing. Most recently, Nick Cicero founded an influencer marketing company called Delmondo. In his time working in content marketing, Nick has worked with brands like Sony, PlayStation, Sports Illustrated, and Universal Music Group.

Social Scoring and Peer Influence

Geoff Livingston

Scoring systems encourage people to build wide networks to foster reach and create the perception of influence. The highest scoring “influencers” like to think they deliver widespread impact with their followings. In actuality, that influence lies closer to home.

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com.

Interview with Social Media Influencer: Karen Asoyan

Social Media Citizens

A: MegaFon started its SM presence in 2007 by creating an official fan group in Russia’s VKontakte. K: Like any big project that starts from enthusiasts, MegaFon’s VKontakte official group appeared after our colleague started managing an account on behalf of the company.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Klout’s search functionality also lets you find influencers on specific topics.

Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

GaggleAMP: The ‘secret weapon of online influence’

Socialmedia.biz

GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter, LinkedIn, Facebook etc., ” Said Chris: “GaggleAMP is my secret weapon when it comes to my influence online.

Interview with Social Media Influencer: Trey Pennington

Social Media Citizens

Trey helped start ten Social Media Clubs in the US, UK, and Australia and routinely speaks to groups about using social media to make connections and have conversations that lead to commerce. G: How would you define a social media “influencer” and how do you measure influence? He’d probably think the modern man has gone plumb insane writing unending volumes on topics such as influence. T: Marketing to influencers is definitely overrated.

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

Market Research” (Research Business Report, 2009), Tom is also a prominent blogger , recognized authority on social media, and the founder of Next Gen Market Research (NGMR), one of the most active networking groups for market researchers on the Web. G: How do you measure the influence?

Big Data, Influencers, Privacy and Other Digital Termites

Geoff Livingston

This podcast offers a sneak preview , which is also transcribed below… We got into all sorts of fun things, including big data, influencers, privacy and other digital termites. But it’s also been used to peddle stereotypes about people, racism, hatred against different religious groups.

Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence.

Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing?

How to Quickly Identify Influencers with Simply Measured

Simply Measured

When I tell my group of friends that they should download an album, watch a new TV show, or read a new comic book, they generally listen. We all have a circle of influence, but we may only be influential about certain topics. Influence boils down to three key factors: 1.

How to Make the Most of Your Influencer Strategy

Ignite Social Media

Influencers have taken the marketing world by storm. As demand grows within the marketing industry, so does the need to get the most out of influencer strategy and to use these influential content creators in unique ways. Take Your Influencers Offline.