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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Step 1: Align the Enterprise. Develop the Social Enterprise . Face the Gorillas in The Room, Determine the impact on the enterprise, Determine cultural compatibility, Identify social media champions, Inform all your staff . Step 2: Build the Strategy. However, it is not a business strategy.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Looking at it from a digital pure play vs. a linear + digital model, Freewheel has some figures to back it up: The Platforms Three weeks ago, Facebook was rumored to be considering buying Waze , the social GPS app. It''s clear that HR is becoming more social and will increasingly be at the center of the social enterprise.