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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? How is iBeacon different than using GPS for geo-location? Are consumers willing to give retailers precise information about their location? .” And what about privacy?

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An Introduction to Vertical Social Networks

Buffer Social

Instead of diving headfirst into a new space, take some time to consider what audiences need when they use a vertical network instead of a regular social media platform and focus on them in your strategy. Here are some tips to understand how to approach vertical social networks: 1.

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The 10 Key Mobile Trends for 2011

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Augmented reality will enhance games and retail. Similar Posts: Facebook, Sharing, Social And Me. Everything You Need To Know About Social Media.

Mobile 232
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Six Links Worthy Of Your Attention #25

Twist Image

"Is GPS eroding our brain? But that may be what the GPS has done to our brains. Social media invades book world - Financial Post. " Kobo is rolling out a new service called, Reading Life, to make books more social. Can a Social Media app change the ebook landscape? book retailer.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers.

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When Social Comes To Your Automobile

Small Business Mavericks

For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. Here’s another scenario: Suppose a customer of yours is driving by your retail shop. In some cases, this can be done by voice commands.

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The Year Of More

Twist Image

More social. Social Media and online social networking has changed the very fabric of business and society. Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social. media pundit. online social networking.

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