Is Marketing About To Get Really Creepy Or Really Good?
MARCH 28, 2013
It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors. It turns out that consumers are looking forward to more technologies at the physical retail level. future of retail.