Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors. It turns out that consumers are looking forward to more technologies at the physical retail level. future of retail.

The Year Of More

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Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). retail.

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? How is iBeacon different than using GPS for geo-location? Are consumers willing to give retailers precise information about their location?

Do You Speak Fluent Content Marketing?

Simply Measured

How to Build an Influencer Program for Your Retail Brand Download. GPS AR. Retailers can effectively use AR to bring their products to life. This extra content acts as a reward for the retailer’s loyal customers. 2560 1280 Buzzwords rule in marketing.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks.

Why I Did Not Freak Out Over My Stolen iPhone | Bare Feet Blog

Bare Feet Studios

I had enabled the “Find My Phone&# feature that interacts with the GPS on the device. It took 45 minutes and only cost $168 – about half the retail price courtesy of my Progressive policy.

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Is your business easy to find for local and mobile searchers.

Saying It Social

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. eMarketer reports that consumers force retailers to adopt social strategy.

The 10 Key Mobile Trends for 2011

Mindjumpers

Augmented reality will enhance games and retail. We already have built in features such as GPS and gyroscopes (so your phone knows when you pass out at the company Christmas party). Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

100,000 retail value. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network. Network Monitoring.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert