The Realtime Report
DECEMBER 18, 2013
How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? How is iBeacon different than using GPS for geo-location? Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S.
Twist Image
MARCH 28, 2013
There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.
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Webbiquity SMM
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.
Small Business Mavericks
JANUARY 10, 2013
For instance, GPS technology allows a driver to chart a course using Google Maps to arrive at a predefined destination via a predetermined route. Well, what if that technology could be used for marketing purposes? Here’s another scenario: Suppose a customer of yours is driving by your retail shop. Awesome, right?
Buffer Social
OCTOBER 31, 2022
In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?
Mindjumpers
DECEMBER 16, 2010
Like Mindjumpers, he is associated with Social Marketing Forum. Mobile marketing is becoming increasingly important. So it’s really not exaggerated to say that marketers should be well informed regarding the mobile evolutions. Augmented reality will enhance games and retail. Facebook Marketing Drive Sales.
Twist Image
JANUARY 3, 2012
While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. local market. More local. apple television. business book. business column. business model.
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