Remove influence
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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. 425 Tweets.

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This Is Being Recorded. By You

Twist Image

Most people just stare at the map of their GPS system and wait for the voice commands to bark out their next turn. I never tagged myself as an analytics jockey, but switching over to the trip data screen of my GPS turned the long drive into both a game and fascinating collection of data. influencer marketing. big brother.

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How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Socialmedia.biz

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. You see it all the time on Twitter, where discussions arise around topics that influencers push to their audience. Conversational hashtags.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Marketing IT. Convince the influencers. KM efforts are just as vulnerable to negative influences as any other corporate project. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". "We Network Monitoring. Disaster Recovery.

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How To Get On The Instagram Explore Page

Keyhole.co

Master the art of finding relevant hashtags Research relevant hashtags Hashtags are like the GPS of Instagram. Collaborating with influencers Collaborating with influencers is a powerful way to expand your reach and credibility on Instagram. As long as you analyze your results and adjust your strategy, you’ll improve over time.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Her latest posts include Conundrum , You Aren’t As Healthy As You Think , and Is Your Marketing Making Your Customer Think Too Much. And it’s no surprise they notice.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion.