Animals in the Wild ‘Tweet’ Via GPS Trackers

The Realtime Report

In Central Kenya, four GPS-tagged bull elephants are “tweeting” through the hashtag #ElephantsLive. GPS trackers on each elephant allow scouts to follow their location via mobile phone app. How many ‘animals’ do you follow on Twitter?

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Esurance Tempts Super Bowl Fans With $1.5 Million Twitter Sweepstakes

The Realtime Report

This year brands were big on using hashtags to encourage viewers to engage on social media; 58% of advertisements during the Super Bowl included a hashtag. Esurance found one way to get fans tweeting about their company — just offer them the chance to win $1.5 million.

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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Case Study #2: Community Driven Product Launch. Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

Going beyond the usual photo editing tools, we’ll also be sharing tools for finding the best hashtags to use, running Instagram contests, displaying your Instagram posts on your website, and more. It also filters out banned and spammy hashtags.

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Social Media in Financial Services: 5 Essential Tips and Benefits

Hootsuite

They use live social video and partner with pro athletes to drive conversation using Twitter hashtags. They also showcase charitable partnerships, again making use of popular hashtags to raise brand awareness.

Creating a Virtual Community to Build a Better Blog

ProBlogger

A Virtual Race can be done anywhere around the globe within a fixed timeframe, and the GPS data from a sports watch or smart phone is submitted for your time. . So naturally I have a hashtag that the runners can use to share their photos of their run.

Tweet-Book with Toby Bloomberg Video Chapter

Bare Feet Studios

Social Media Marketing GPS #smgps is the first business book to experiment with this format. Toby can easily find this content because she is using a hashtag : #smgps.

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