Google+ for Your Business
JANUARY 27, 2014
I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Remember that Google+ IS Google! Google+ activity directly affects SEO. Use it.
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! Communication Content 30-day communications challenge akoonu bit.ly
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. When it comes to the “About” section, make sure that it includes relevant details about you or your company since Google search results use a line or two as a snippet or meta description.
8 Google Analytics Tricks For Marketers
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies. Filters. Goals.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. Add it to the “contributor to” section of your company Google+ profile and to your social media and speaking opportunity bios. . The post Four Content Distribution Strategies appeared first on Spin Sucks. By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. The Google algorithms are driven primarily by keywords. The Keyword Planner at Google is one of the best tools for doing basis research. By Tara Geissinger.
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. To get started, pulling your own social media demographics gives you a better idea of your follower-base before you plan any segmentation strategies. It truly pays to have your message reach the right people at the right time. Instagram. Twitter. LinkedIn.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc. some things do get better with time.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. That’s where you have to really blueprint your social PR strategy. Too much to do, not enough time. Now you’re asking me to add social?!”. are for.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides. But where does one begin? by GO Marketing.
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Resist the temptation to create a strategy as quickly as possible, just so you are doing something. Cutting corners isn’t a good approach, either.
Google’s Search Algorithm is Like a Soccer Team
FEBRUARY 16, 2017
Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. The post Google’s Search Algorithm is Like a Soccer Team appeared first on Spin Sucks. This algorithm can be explained by comparing it to a soccer team. World Cup
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
A content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. A Fully-formed Strategy . By Rick Riddle. image credit: shutterstock.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? SEO is widely used, because Google organic search represents the single biggest pool of prospects on the virtual planet. Pay-per-click advertising (PPC) also takes advantage of the Google user base. Which Channels To Focus On In Your Internet Marketing Strategy.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
PLEASE Don’t Visit My Google+ Page! Here’s Why.
JUNE 9, 2013
No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it. We can all lie with charts and graphs and corporations like Google excel at it. Cheers!
5 Top Social Media Professionals on Google+
MAY 30, 2012
There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet. Here’s what they said: Google+. Google+.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. So what are the best practices for posting and sharing content on Google+? ” Google+ and SEO.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
In fact, it’s much recommended because it helps you save a ton of time you’d otherwise spend on Google. The Dos and Don’ts of a Social Media Automation Strategy. Social Media Social Networks Strategy social media automationGuest Post by Vasudha Veeranna. A staggering 74 percent of Internet-using adults are active on at least one social networking website. Happy Friday!
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
When it comes to niche products and services, you will need customized marketing strategies. With help from retargeting techniques and Google Display Network , they were able to increase their number of qualified leads and CTR. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting. Repeat customers.
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. I’ve been reading many of you sharing on social media how you are starting to plan and some of you are using things like Google Calendars and Google Docs and some of you are using good-old notepads and pens (I love both for the record!).
Google + and PR Strategy
JULY 10, 2011
It is catching on fast – Google has not yet released any official user numbers yet, but Paul Allen did an estimate using family surnames and his number was 1.7 Since jumping on Google+ however, I’ve found that so many more people respond, and that there’s a great range of potential answers given to questions. Google Plus tips and shortcuts. Oh No! million on July 4th.
Google Analytics for Beginners
JULY 25, 2011
Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a free service.
The Importance of Healthy Internet Marketing Strategies
JULY 8, 2013
We rank well in our desired keywords on Google. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. In this article let’s discuss about how to develop healthier Internet marketing strategies for each one. This is the healthy marketing strategy to address the needs of your mobile visitors. Takeaways.
7 Strategies for Monitoring Your Competitors
Convince & Convert
DECEMBER 10, 2015
Google Alerts are an easy—and free—way to monitor the competition. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition. Uncover the Keywords They’re Targeting.
Three Keys to Blueprinting Your Social PR Strategy
NOVEMBER 7, 2014
It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. As I was going through my notes, and organizing tasks and to-dos in Asana , I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you.
Google+ for Nonprofits
JULY 23, 2012
If there’s one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant’s backing and a whole lot of potential. Hear how nonprofits and associations are approaching Google+ from Debra Askanase of Community 2.0 Miss the first one on Pinterest ?
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. Easy B2B Tips for Google+ Users Content Strategy for Associations Using YouTube for B2B Association Social Media: ASCD [Please Share!]
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place. One of the most important things to draw from the report, in my opinion, is that a good content marketing strategy takes into account both low and high-investment content.
How to get your content shared on Google+
NOVEMBER 17, 2011
Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is?
Will Social Media Initiatives Change Your Google Ranking? [Infographic]
MAY 7, 2012
Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. Social media channels tested: Google+. Facebook.
How to Create a Google Reviews Landing Page for Your Business
Convince & Convert
JANUARY 8, 2016
You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. Get Started With Google My Business. Handy!
20 Pros Reveal What Makes a Perfect Twitter Marketing Strategy
Convince & Convert
JANUARY 25, 2017
What’s your Twitter marketing strategy? Google, Nike, Starbucks, and more big brands fought for attention and won. Twitter Marketing Strategy Insights from 20 Experts. You can read the full report of all 20 brands and discover how they rocked Twitter and find inspiration for your own Twitter marketing strategy. Google (@Google) October 29, 2016. sJutSQHmFX.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Many of our most used applications— like Google Maps—rely on it. Each time Google Maps prompts you to get driving directions from “your current location,” Google is polling your mobile device and using geolocation to create usefulness. A Mobile Marketing Strategy That Helps First, Sells Second is a post from: Techipedia | Tamar Weinberg. This is a guest post by Jay Baer.
Is Social Media Strategy Required or Redundant?
Convince & Convert
MARCH 25, 2012
But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. I reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. No thanks.