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The Top 10 Marketing Attribution Software Solutions

Oktopost

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. Marketing Attribution Software to the Rescue.

Software 101
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Meet Team Sprout: Shweta, Senior Software Engineer

Sprout Social

What is your role at Sprout Social and can you explain what you do in one sentence? I’m a Senior Software Engineer on the Data Ingest squad. I am both a mechanical and software engineer. However, following an internship at a railways workshop, I realized my true passion was to be a software engineer. A: Pinterest.

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Is Google Losing Focus?

Firebelly

Everyone has heard about Google+ already. When the search giant revealed its attempt at social networking, the news spread through the internet like wildfire. Google IS search. It’s safe to say that nearly everybody knows Google as a search engine. Is this a smart move? So what do you think?

Google 196
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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Industry certifications prove a social media consultant’s practical skill too. Google Adwords and Analytics certifications are fundamental to online advertising and data insight.

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Want to Learn How to Rock the Top 3 Social Networks?

Kikolani

It’s entitled 40+ Tips on How to Become a Social Media Rockstar on Twitter, Facebook, and Google+ – the three social networks I feel are the most important. If you enjoy it, please be sure to leave a comment and share it on Twitter, Facebook, Google+, or your other favorite social networks.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. Today’s picture is much rosier. It’s an incredibly turnaround. Here’s the problem.

Fashion 409