9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Word-of-mouth advertising is very powerful.
Google+, Google Apps and Your Social Graph
JULY 11, 2011
One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. Google+ product manager Christian Oestlien says, “The business experience Google is creating should far exceed the consumer profile in terms of its usefulness to businesses.. Ways to Use Google Apps. Social Media Case Studies
9 Actionable Ways To Prove & Track Your Social Media
Techipedia: Tamar Weinberg
DECEMBER 5, 2012
For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! or facebook.com.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
The Customers’ Voice, Your Social Graph and Your Reputation
JANUARY 9, 2012
Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Educate your employees – all your employees – about the far-reaching effects a social media comment can have. in 2012 it is imperative that you.
100+ Social Media Monitoring Tools
OCTOBER 31, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 100+ Social Media Monitoring Tools by Pam Dyer on October 12, 2010 Share From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business.
Is Google+ About To Make Facebook Frown?
JANUARY 17, 2012
It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. Google+ for business. google. facebook.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.
Social Media Strategies: The Changing role of Content Strategist
Social Media Citizens
JANUARY 31, 2011
Welcome to my new series of posts “Social Media Strategies" where I will try to clear up some taboos about social media strategies, tools and other buzz words of our social life which sometimes unnecessary confuse us in this industry. That’s the techniques tested by time in offline media and they do work. Content Strategy. Becoming a trusted source.
Crowdsourcing Curation: The Social Graph as Gatekeeper
OCTOBER 19, 2010
Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. The Internet has enabled us to build our social graph, and in turn, that social graph acts as an aggregate gatekeeper. Eric Reasons Its my name.
22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog
OCTOBER 31, 2010
Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Also offers a white label option for agencies. out of 5) Loading.
The Small Wins From Social Media
APRIL 23, 2013
Big brands are trying to make big moves in social media. This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just about social media marketing, either. Some of these software as service providers offer up a full suite of tools to help generate, curate, mine, analyze, and optimize the mass production of social media content and engagement. google plus.
Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization
MAY 6, 2013
At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. Those little “Facebook Share” and “Tweet This” buttons are starting to show real power in the emerging C2C (Customer to Customer) media channels. Off it went.
30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010
Direct Marketing Observations
DECEMBER 3, 2010
One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. OFunnel is like Google Alerts for relationships. LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. Oktopost is designed for B2B social-media marketers.
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. Is Social Media Killing the Brand Web Site?
Boosting Content and Fighting Spam Using Google Author Rank
Convince & Convert
JUNE 15, 2012
Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. Less frequently, Google makes structural changes that have even more dramatic impact on search results. Recent examples include search plus your world and the recent inclusion of the knowledge graph. Today, Google is a victim of its own success. Not one.
2011 Trends: Make Your Corporate Site A Social Media Hub
DECEMBER 21, 2010
EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. As budget freezes start to thaw, it’s time for them (companies) to consider how to integrate social media functionality, for example, incorporating the power of Facebook comment boxes on site to provide a feedback loop for consumers.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Build conversation maps for your customers using Technorati.com , Google Blogsearch, Summize, and FriendFeed.
The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis
JANUARY 13, 2010
In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, it’s not just business, it’s business-to-business. General Buying Cycle 1. Awareness 3.
Men Closing the Social Media Gap
SEPTEMBER 23, 2013
I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research. Google+. Women dominate on Facebook, Pinterest and Instagram.
Facebook Graph Search: Why Investors Shouldn’t Worry
JANUARY 17, 2013
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Continuous Google war. In other words, Graph Search might just be what will keep Facebook users on the platform.
The Customers’ Voice, Your Social Graph and Your Reputation
JANUARY 9, 2012
Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. Educates their employees – all employees – about the far-reaching effects a social media comment can have. CASE IN POINT. On Saturday morning Ms.
Google Zeitgeist, Drones And Amazon Will Be Suing People For Posting Fake Reviews
OCTOBER 26, 2015
It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. This week we discussed: Just got back from Phoenix, Arizona where I attended the highly exclusive Google Zeitgeist private event. It's like TED for Google 's "best" customers. digital media. google. google streetview. google zeitgeist. google zeitgeist 15. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 The good folks at CHOM 97.7 morning show.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. Best Guides to Facebook Graph Search. Many (most?) Hell Yes!
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they? Wide reach.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
And how totally outdated, outmoded and antique they seem compared to Big Data of social media. For members it works this way: Facebook looks at what you are putting in your status updates (say, “surfing”), what links you click on (“surfing video”), Business Pages you Like (“Ripcurl”) and what your friends also do (social graph behaviours).
Time Spent Is The New Impression
JUNE 19, 2015
There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. Time spent isn't a new metric in media, but it's an interesting one in a media format that allows users to interact, share and create with media. google.
The Social/Anti-Social Network
JULY 16, 2011
Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. Google + lets you be selectively social. the most common response is the ability to segment the social graph (Google + calls them, "circles").
Strength of Community Supersedes Influence
JANUARY 12, 2011
While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. Strength of community measures the health of an organization’s core social network. Yet, there’s no real focus on developing social media based Strength of Community metrics. This is the next frontier of social metrics.
To Thine Own Self Be True
JUNE 12, 2012
This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well. It doesn't matter if it's Pinterest, Facebook, YouTube , Google + or whatever. google.
4 Detective Tricks to Find Your Customers in Social Media | Social.
Convince & Convert
JUNE 15, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 4 Detective Tricks to Find Your Customers in Social Media June 15th, 2010 |Written By: Jay Baer | View Comments Tweet For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done.
Is Twitter Good For SEO?
Small Business Mavericks
MAY 31, 2011
Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu. Your overall social authority – Your social graph overall is very important. This includes your reputation across all social media. While it is difficult to tell exactly how this reputation is scored, if you have a positive reputation across all social media, that will look better to the search engines and your links overall will carry more authority.
The Frightening Ramifications Of High-Frequency Advertising
FEBRUARY 1, 2017
There is a certain speed that the business of advertising has entered into, and it's going to shift from areas like the time we spend on finding the right media placement and pricing, down to the actual ad creative itself. Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Several years ago, I had the opportunity to be one of the first non-Googler to take a ride in one of Google 's self-driving cars on an open/public road. google. google self driving car.
10 Items For Your 2013 Stategic Plan
NOVEMBER 10, 2012
Real-Time Media Strategy. Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. A social audit.) Social Audit. Every group in your graph has influencers.
Will You Abandon Your Friends to Seek Real Relevance
Convince & Convert
NOVEMBER 1, 2011
Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. Now your Google+, your Foursquare. It was a fantastic illustration that you have in the book that shows your own personal media usage habits and the channels across the social Web that you used a few years ago versus the ones that you use now.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 3, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world? Me Too.
Social Media: Tracking Its Exponential Growth [Stats, Video]
MAY 10, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: Tracking Its Exponential Growth [Stats, Video] by Pam Dyer on May 10, 2010 Share Many of you are probably familiar with Social Media Revolution , a fantastic video created last year by Erik Qualman that examined the explosion of social media onto the modern scene.
Can Greater Social Connections Improve Higher Education?
Social Media Strategery
MARCH 3, 2011
I’ve written about my interest in the potential of social media to improve higher education before , and as one of the members of the SMCEDU Board of Advisors , I want to help increase awareness among colleges and universities in how social media can help improve the quality of education and why students should be learning the business applications of social media in college.
16 Questions to Ask Before Hiring a Social Media Company
AUGUST 3, 2010
Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours. A real trainer would have conspicuous social media presence.