Google+, Google Apps and Your Social Graph

Proactive Report

One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. Ways to Use Google Apps. You could incorporate Google Places to get the list of best restaurants, for instance. Social Media Case Studies

9 of the Best Free Social Media Analytics Tools


Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. Word-of-mouth advertising is very powerful.

Trending Sources

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Generating x% increase of website visits through social media channels.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. And I hope they know how to take care of this social and search content.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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Social Media Strategies: The Changing role of Content Strategist

Social Media Citizens

Welcome to my new series of posts “Social Media Strategies" where I will try to clear up some taboos about social media strategies, tools and other buzz words of our social life which sometimes unnecessary confuse us in this industry.

100+ Social Media Monitoring Tools

Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

Is Google+ About To Make Facebook Frown?

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It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). This takes Googling yourself to a whole other level, doesn't it? Google+ for business.

List of Social Media Management Systems (SMMS)

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. ah, the power of social media!

Crowdsourcing Curation: The Social Graph as Gatekeeper

Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. This social-graph-as-curation is still relatively new, even by Internet standards.

The Small Wins From Social Media

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Big brands are trying to make big moves in social media. This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just about social media marketing, either. The caution with social media is that these connected channels are highly personal. google plus.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement.

8 LinkedIn Tools for Business


The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. OFunnel is like Google Alerts for relationships. Oktopost is designed for B2B social-media marketers. Outlook Social Connector.

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. Eventbrite, the social ticketing site, sold another $2.52

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? So it starts with this resource: 100+ Upcoming Social Media & Tech Events.

Mix of Social Media Trends 2011

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. This is clearly not a social media issue per se.

Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

Google is constantly trying to stay ahead of the spammer curve by making improvements to its search engine system. Less frequently, Google makes structural changes that have even more dramatic impact on search results. Today, Google is a victim of its own success.

2011 Trends: Make Your Corporate Site A Social Media Hub

Proactive Report

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value.

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50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers?

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications.

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Men Closing the Social Media Gap

Proactive Report

I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. How they use social media is different too – there are definite preferences for certain social platforms. Google+.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. And I hope they know how to take care of this social and search content.

20 Top Twitter Monitoring and Analytics Tools


By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Here’s why Twitter is one of the best social media platforms for listening: Real-time results.

Google Zeitgeist, Drones And Amazon Will Be Suing People For Posting Fake Reviews

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It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. This week we discussed: Just got back from Phoenix, Arizona where I attended the highly exclusive Google Zeitgeist private event. It's like TED for Google 's "best" customers. digital media. google. google streetview. google zeitgeist. google zeitgeist 15. social media.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote?

Facebook Graph Search: Why Investors Shouldn’t Worry


Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Continuous Google war.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

Time Spent Is The New Impression

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There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. Does this metric send media a few steps back? digital media.

The Social/Anti-Social Network

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Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. Google + lets you be selectively social. anti-social network.

To Thine Own Self Be True

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This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well.

4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Email Behavior Have you added links to your social outposts in your emails?

Is Twitter Good For SEO?

Small Business Mavericks

Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu. Your overall social authority – Your social graph overall is very important. This includes your reputation across all social media. SEO for Small Business bing google search engines SEO Twitter

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Excerpted from the video: I was happy to interview Brian Solis , a futurist, new media raconteur, and principal at Altimeter Group. Now your Google+, your Foursquare. Brian: I’ve studied this actually, the idea of social network fatigue.

10 Items For Your 2013 Stategic Plan

Proactive Report

Real-Time Media Strategy. Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities.

Social Media: Tracking Its Exponential Growth [Stats, Video]


It did an excellent job of explaining the importance of the social Web and its impact on society. Erik is also the author of the fine book Socialnomics , which details how social media has forever changed the way we live and do business. Social Media / Networking is not a FAD.

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Community Pages are mainly good for Facebook’s attack on Google search and Wikipedia search results.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

Strength of Community Supersedes Influence

Geoff Livingston

While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. Strength of community measures the health of an organization’s core social network. This is the next frontier of social metrics. Image by Annie Siegal.

Interview with Social Media Citizen: Mary McKnight | Social Media.

Social Media Citizens

She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. G: How and why did you get into social media business? M: I don’t really consider myself “in the social media” business.

The Frightening Ramifications Of High-Frequency Advertising

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There is a certain speed that the business of advertising has entered into, and it's going to shift from areas like the time we spend on finding the right media placement and pricing, down to the actual ad creative itself. Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. google. google self driving car. media. media placement. social graph.