Google+, Google Apps and Your Social Graph
JULY 11, 2011
One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. Google+ product manager Christian Oestlien says, “The business experience Google is creating should far exceed the consumer profile in terms of its usefulness to businesses.. Ways to Use Google Apps. Social Media Case Studies
The Customers’ Voice, Your Social Graph and Your Reputation
JANUARY 9, 2012
Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Educate your employees – all your employees – about the far-reaching effects a social media comment can have. Every brand needs to: map their social graph and know their customers.
Is Google+ About To Make Facebook Frown?
JANUARY 17, 2012
It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. Google+ for business. google. facebook.
Crowdsourcing Curation: The Social Graph as Gatekeeper
OCTOBER 19, 2010
Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. The Internet has enabled us to build our social graph, and in turn, that social graph acts as an aggregate gatekeeper. Eric Reasons Its my name.
Google+ Just Beat Facebook to the Future
Stay N' Alive
JUNE 28, 2011
It's that which has had Google scared and hinging employee bonuses on the success of their social program this year. However, it seems in one fell swoop Google just beat Facebook to their own game. Google+ is that good, and it immediately puts them ahead of Facebook. Google has a few things Facebook does not yet have. Google has slowly been integrating a few features into search, making search a much more social experience. Second, Google now has a pretty widely used browser (Chrome). Google+ Branding. There is no "like" on Google+.
Google is Not Facebook (and Vice Versa)
Stay N' Alive
APRIL 10, 2011
Google seems to be trying of late to do everything they can to be like Facebook. They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. As I've been playing with Google's "+1" buttons I'm really trying to think what the benefit is. Integrate Facebook "like" buttons into Google search.
"Follow" Networks and The Creep Factor - Why It Isn't a Facebook Play
Stay N' Alive
JULY 11, 2011
As I was setting up an account for my wife to be able to post to this blog today, I created a Google+ profile for her. However, there's something I just can't get passed, and that's that I'm a little creeped out by the fact that just about anyone can follow her on Google+. I can make my posts public there, just like Google+. She knew, and will probably even use it - some day.
Google+ Isn’t Dying. Facebook Isn’t Dying. The News Feed is Dying.
Stay N' Alive
OCTOBER 22, 2014
Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of “the destination” His post really resonated with me. Your social graph will still exist. This is why Google Inbox just launched. It’s why Google launched Google Glass. So will plus.google.com.
Facebook Graph Search: Why Investors Shouldn’t Worry
JANUARY 17, 2013
Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Continuous Google war. In other words, Graph Search might just be what will keep Facebook users on the platform.
Google Zeitgeist, Drones And Amazon Will Be Suing People For Posting Fake Reviews
OCTOBER 26, 2015
This week we discussed: Just got back from Phoenix, Arizona where I attended the highly exclusive Google Zeitgeist private event. It's like TED for Google 's "best" customers. I went on a virtual reality field trip to the Amazon Jungle (kids will have this in classrooms very soon, and the tech is amazing), plus I watched the evolution of Google's streetview, which you can now use to virtually climb the vertical rock formation in Yosemite National Park known as El Caption. google. google streetview. google zeitgeist. google zeitgeist 15. chom fm.
The Customers’ Voice, Your Social Graph and Your Reputation
JANUARY 9, 2012
Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. Educates their employees – all employees – about the far-reaching effects a social media comment can have. Every brand needs to: map their social graph and know their customers.
Is Twitter Or Facebook More Influential In The SERPs?
Small Business Mavericks
JUNE 28, 2011
As Rand points out, Google and Facebook aren’t exactly friends. In fact, Google has decided not to use popular Facebook indicators in its search algorithms, which means that Facebook does not really affect Google’s SERPs. Bing’s SERPs are social to an extent that you can Like them and Share them easily on Facebook. But Bing still is way behind Google in search market share. Twitter messages are often returned, both at Google and at Bing, in realtime search. So it’s possible that Twitter will never be a threat to Google.
9 of the Best Free Social Media Analytics Tools
FEBRUARY 21, 2015
Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph.
8 LinkedIn Tools for Business
FEBRUARY 23, 2014
The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. OFunnel is like Google Alerts for relationships. LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. Oktopost is designed for B2B social-media marketers.
The Social/Anti-Social Network
JULY 16, 2011
Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. Google + lets you be selectively social. the most common response is the ability to segment the social graph (Google + calls them, "circles").
Time Spent Is The New Impression
JUNE 19, 2015
There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. Did they like the content so much that they would be willing to acknowledge it to their social graph (a "like" or a favorite)? . google. google adwords. social graph.
To Thine Own Self Be True
JUNE 12, 2012
This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well. It doesn't matter if it's Pinterest, Facebook, YouTube , Google + or whatever. google.
Death To The Page View
MARCH 14, 2012
Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. Love or hate Google (I happen to be in the "love" camp), they cracked the DaVinci Code with Google AdWords - everything from how they're bought to how they are displayed. google. social graph. Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? There's still something inherently wrong with the page view model. I'm not the only one who thinks so. One page.
The Frightening Ramifications Of High-Frequency Advertising
FEBRUARY 1, 2017
Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Several years ago, I had the opportunity to be one of the first non-Googler to take a ride in one of Google 's self-driving cars on an open/public road. google. google self driving car. social graph. social media. If you think that creativity will be safe from the automation of everything, you are wrong. Whether we like it or not. Programmatic and retargeting is just the beginning. brand.
Is Twitter Good For SEO?
Small Business Mavericks
MAY 31, 2011
Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu. Your overall social authority – Your social graph overall is very important. This includes your reputation across all social media. While it is difficult to tell exactly how this reputation is scored, if you have a positive reputation across all social media, that will look better to the search engines and your links overall will carry more authority.
The Marketing Problem Is Simple: There Are Too Many Ads
JULY 18, 2012
One of the things I loved about Google AdWords happened with the advent of AdSense. Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces. Our source calls this business 'FaceSense' because it will compete with Google's ad network, Ad Sense. google. google ad network. google adsense.
9 Actionable Ways To Prove & Track Your Social Media
Techipedia: Tamar Weinberg
DECEMBER 5, 2012
For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! Tracking Social the Proper Way.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
Why Popular Science Killed Their Comments And The Huffington Post Should Too
OCTOBER 3, 2013
Prior to the mass popularization of social media, there was an interesting functionality for blogs called the trackback. Back in a world when search engine optimization ruled the world (some might argue that it still does), this reciprocated link was coveted because of how Google ''s page ranking system highly valued these links (especially when it came from what the search algorithm deemed a credible source). Instead of having people comment directly on the blog, why not enable them to leave their own thoughts wherever their social graph is most active? google.
Facebook Updates that May Warrant a Marketing Plan Tweak!
APRIL 27, 2010
They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. 11 Facebook Features & Statistics Businesses Can leverage: General search engine queries on Facebook are growing (Google’s nemesis?).
Social Media is Dead, Long Live Big Data
FEBRUARY 18, 2016
Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. SMH big data social media. Viva La Big Data.
Strength of Community Supersedes Influence
JANUARY 12, 2011
While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. Strength of community measures the health of an organization’s core social network. Yet, there’s no real focus on developing social media based Strength of Community metrics. This is the next frontier of social metrics. Image by Annie Siegal.
Co-dependency In The Age of Facebook
JULY 5, 2011
What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross. People like you and I have created our social circles within Facebook, we've spent time nurturing our profiles, updating our status, linking our social graphs together, uploading pictures, tagging them, following events and more. Our friends are there, and not being there leaves us - somewhat - out of social loop. So, how does Google + stack up? google.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
And how totally outdated, outmoded and antique they seem compared to Big Data of social media. For members it works this way: Facebook looks at what you are putting in your status updates (say, “surfing”), what links you click on (“surfing video”), Business Pages you Like (“Ripcurl”) and what your friends also do (social graph behaviours).
Automated Filtering vs Human-Powered Curation
SEPTEMBER 20, 2010
Social Filtering – using social signals for implicit crowdsourced filtering. This can take several forms: Content Social Filtering – use social signals from against particular content broadly, ex. Social Graph – use a particular social graph ex. Google Social Search. This is being done by Google search as well as Amazon.com and my6sense. The crowd does curation using explicit crowdsourced filtering or via social signals. In any case, it’s very hard to separate social filtering from curation. Paper.li.
Marketing via Aggregation, Filtering and Curation – Tools and Resources
JANUARY 31, 2011
Social filtering? Social distribution strategy? What the Future Holds for B2B Social Media Marketing. The New Curators: Weaving Stories from the Social Web. Google Blog Search. Nsyght – social search. Leverages social signals to indicate quality content. Ping.fm – ping multiple social networks. Used to produce sites like Social Media Informer.
Easy guide to the Periscope video streaming app
MAY 12, 2015
I did a search today on Google Trends comparing Periscope and Meerkat. I still recommend it if you have a Twitter acct as Periscope can leverage the social graph to spread the word about your video stream, but if you don’t have a Twitter account you can simply sign up with just a mobile phone number. What’s new. Replies will include the person’s @handle.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. Best Guides to Facebook Graph Search. Many (most?) Hell Yes!
The Myth Of Reciprocity And The Social Life Of Brands
SEPTEMBER 2, 2011
There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). Reciprocity in the social life of online media should mean that if someone connects with you, you should reciprocate and connect back - sight unseen. google plus. online social network. social graph. social life. social media. I follow you. You follow me. Right? Not really. What's a brand to do? It's simple.
Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization
MAY 6, 2013
At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. Eventbrite, the social ticketing site, sold another $2.52 How much is a a Tweet worth, in dollar terms? My article in The Australian April 1 2013 . Off it went. Twitter: @silkcharm.
Decide Now: Pageviews Or Real Depth
JUNE 28, 2014
When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. The America''s Funniest Home Videos set on a never-ending loop and shared incessantly with your social graph. I''ve seen people that I know, like and respect sharing this content on Facebook, Twitter , Google + and beyond. google. google plus. social graph.
Why Quora Is The New Twitter | Small Business Mavericks
Small Business Mavericks
MAY 10, 2011
Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam. If they’re not careful, Quora will end up being added to Google’s content farm list. But here’s a question: Did Quora make its policy change because Google is now indexing the site in real time? About Us What’s a Maverick?
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they? Wide reach. Share URLs?
You Must Read This!
MARCH 19, 2013
From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. Google is now the leader is digital display advertising as well as search. And if, as analyst Gordon Borrell and others predict , the next big thing is local advertising targeted to preferences revealed by a person's Internet choices, one has to believe Google and the others have awesome artillery in hand." google. social graph. article.
"Relative Finder", Using FamilySearch.org, Shows the Future of Social Genealogy
Stay N' Alive
AUGUST 25, 2011
Relative Finder, written by a group of BYU Computer Science students working on a class project, takes advantage of this data, and uses your social graph on Facebook to scan your friend list and go into the family trees of each on FamilySearch.org, identifying the relatives found in the FamilySearch database. To me, the future of Genealogy is social.