Google+, Google Apps and Your Social Graph

Proactive Report

One of the strongest reasons emerging for businesses to take a closer look at using Google+ is the integration with their other apps. Ways to Use Google Apps. You could incorporate Google Places to get the list of best restaurants, for instance. Social Media Case Studies

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The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understand the power of social media for positive and negative impact. Make social media a part of your risk management strategy. Understand how social content gets indexed in search results and how search affects your reputation.

Trending Sources

Is Google+ About To Make Facebook Frown?

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It's time to pay attention to Google+. Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). This takes Googling yourself to a whole other level, doesn't it? Google+ for business.

Crowdsourcing Curation: The Social Graph as Gatekeeper

Tuesday, July 20, 2010 Crowdsourcing Curation: The Social Graph as Gatekeeper Ive written before about the compromise we tacitly agree to when amateurs take over the roles formerly held by professionsals. This social-graph-as-curation is still relatively new, even by Internet standards.

Google+ Just Beat Facebook to the Future

Stay N' Alive

It's that which has had Google scared and hinging employee bonuses on the success of their social program this year. However, it seems in one fell swoop Google just beat Facebook to their own game. Google+ is that good, and it immediately puts them ahead of Facebook. Google has a few things Facebook does not yet have. Google has slowly been integrating a few features into search, making search a much more social experience. Google+ Branding.

Google is Not Facebook (and Vice Versa)

Stay N' Alive

Google seems to be trying of late to do everything they can to be like Facebook. They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. Integrate Facebook "like" buttons into Google search.

"Follow" Networks and The Creep Factor - Why It Isn't a Facebook Play

Stay N' Alive

As I was setting up an account for my wife to be able to post to this blog today, I created a Google+ profile for her. However, there's something I just can't get passed, and that's that I'm a little creeped out by the fact that just about anyone can follow her on Google+.

Google+ Isn’t Dying. Facebook Isn’t Dying. The News Feed is Dying.

Stay N' Alive

Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of “the destination” His post really resonated with me. Your social graph will still exist. Google+ isn’t going away.

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Google Zeitgeist, Drones And Amazon Will Be Suing People For Posting Fake Reviews

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This week we discussed: Just got back from Phoenix, Arizona where I attended the highly exclusive Google Zeitgeist private event. It's like TED for Google 's "best" customers. I went on a virtual reality field trip to the Amazon Jungle (kids will have this in classrooms very soon, and the tech is amazing), plus I watched the evolution of Google's streetview, which you can now use to virtually climb the vertical rock formation in Yosemite National Park known as El Caption.

The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Social media impacts every part of your business. Understands the power of social media for positive and negative impact. Makes social media a part of their risk management strategy. And I hope they know how to take care of this social and search content.

Is Twitter Or Facebook More Influential In The SERPs?

Small Business Mavericks

As Rand points out, Google and Facebook aren’t exactly friends. In fact, Google has decided not to use popular Facebook indicators in its search algorithms, which means that Facebook does not really affect Google’s SERPs. Bing’s SERPs are social to an extent that you can Like them and Share them easily on Facebook. But Bing still is way behind Google in search market share. So it’s possible that Twitter will never be a threat to Google.

Facebook Graph Search: Why Investors Shouldn’t Worry


Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Continuous Google war.

8 LinkedIn Tools for Business


The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. OFunnel is like Google Alerts for relationships. Oktopost is designed for B2B social-media marketers. Outlook Social Connector.

9 of the Best Free Social Media Analytics Tools


Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there.

The Social/Anti-Social Network

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Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. Google + lets you be selectively social. anti-social network.

Time Spent Is The New Impression

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There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. google. google adwords. social graph. social media.

To Thine Own Self Be True

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This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well.

Death To The Page View

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Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. Love or hate Google (I happen to be in the "love" camp), they cracked the DaVinci Code with Google AdWords - everything from how they're bought to how they are displayed. google. social graph. Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end?

Is Twitter Good For SEO?

Small Business Mavericks

Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu. Your overall social authority – Your social graph overall is very important. This includes your reputation across all social media. SEO for Small Business bing google search engines SEO Twitter

The Marketing Problem Is Simple: There Are Too Many Ads

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One of the things I loved about Google AdWords happened with the advent of AdSense. Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces. google. google ad network. google adsense. social graph.

The Frightening Ramifications Of High-Frequency Advertising

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Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Several years ago, I had the opportunity to be one of the first non-Googler to take a ride in one of Google 's self-driving cars on an open/public road. google. google self driving car. social graph. social media.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Generating x% increase of website visits through social media channels.

Why Popular Science Killed Their Comments And The Huffington Post Should Too

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Prior to the mass popularization of social media, there was an interesting functionality for blogs called the trackback. Back in a world when search engine optimization ruled the world (some might argue that it still does), this reciprocated link was coveted because of how Google ''s page ranking system highly valued these links (especially when it came from what the search algorithm deemed a credible source). That is the true social nature of digital media in 2013. google.

Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. SMH big data social media. Social Media Trained the Matrix (Big Data). ” ( AFR big data social media fitbit ).

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Co-dependency In The Age of Facebook

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What we've learned in the online social networking world of Facebook and Twitter is that there is more co-dependency between the two platforms than walled gardens that users are not allowed to cross. People like you and I have created our social circles within Facebook, we've spent time nurturing our profiles, updating our status, linking our social graphs together, uploading pictures, tagging them, following events and more. So, how does Google + stack up?

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). How do we demonstrate the ROI of social efforts?

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Want to know how 11 million Australians will vote?

Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe.

Automated Filtering vs Human-Powered Curation


Social Filtering – using social signals for implicit crowdsourced filtering. This can take several forms: Content Social Filtering – use social signals from against particular content broadly, ex. Social Graph – use a particular social graph ex. Google Social Search. This is being done by Google search as well as and my6sense. The crowd does curation using explicit crowdsourced filtering or via social signals.

Marketing via Aggregation, Filtering and Curation – Tools and Resources


Social filtering? Social distribution strategy? What the Future Holds for B2B Social Media Marketing. The New Curators: Weaving Stories from the Social Web. Google Blog Search. Nsyght – social search. Leverages social signals to indicate quality content.

Easy guide to the Periscope video streaming app

Janet Fouts

I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new. A lot has changed with Periscope since my last post on streaming video apps.

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Strength of Community Supersedes Influence

Geoff Livingston

While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. Strength of community measures the health of an organization’s core social network. They mean more to an organization than any other social measurement solution out there.

The Myth Of Reciprocity And The Social Life Of Brands

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There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). Reciprocity in the social life of online media should mean that if someone connects with you, you should reciprocate and connect back - sight unseen. google plus. online social network. social graph. social life.

Decide Now: Pageviews Or Real Depth

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When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. The America''s Funniest Home Videos set on a never-ending loop and shared incessantly with your social graph. google. google plus. social graph.

20 Top Twitter Monitoring and Analytics Tools


By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Here’s why Twitter is one of the best social media platforms for listening: Real-time results.

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. Eventbrite, the social ticketing site, sold another $2.52

Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam. If they’re not careful, Quora will end up being added to Google’s content farm list. About Us What’s a Maverick?

You Must Read This!

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From the Poynter article: "The toughest news comes in the digital chapter, where Pew researchers found that the big dogs -- Google and Facebook -- have staked out the growing ad segments of mobile and video. Google is now the leader is digital display advertising as well as search. " For the record, Google nor Facebook employ journalists in a newsroom, do they? billion video ads, last month, with Google sites ( YouTube ) serving an all-time high of 2.2

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"Relative Finder", Using, Shows the Future of Social Genealogy

Stay N' Alive

To me, the future of Genealogy is social. In many ways, the future of Social is genealogy. Relative Finder has really exposed the tip of the iceberg in what social genealogy could look like.

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Google Me – quick thoughts for and against…

The Way of the Web

Google Me – quick thoughts for and against… June 30th, 2010 · View Comments So the rumours are building about the ‘Facebook killer’ being worked on at Google. For example, Mike Arrington argues Google should clone Facebook , Kim-Mai Cutler argues the opposite.