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Ways to spend your Social Capital

Buzz Marketing for Technology

If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. These are new an exciting ways you can spend all that Social Capital you have been building up in your Twitter or Facebook account.

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4 Ecommerce trends you need to know for 2022

Sprout Social

Livestream shopping is the blend of social commerce and live-streaming. Using their social capital, influencers and brands livestream to highlight products and services. Having a natural conversation with your Amazon Echo or Google Home that leads to a purchase is another example of conversational commerce.

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Social Search could it be a Google Killer? Tweet This!

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to “tweet” and “friend” 10% more than men.

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Fetching Friday – Resources Mashup & The Fourth

Kikolani

How Google’s Panda update changed SEO best practices forever – how Panda has fundamentally changed SEO as we know it. Google shares how you’ve been behaving – seeing th same ads no matter where you go? Social Media / Social Networking. Is the bank of social capital broken ?

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Rockyou fined and social media implications

Laurel Papworth

If capitalism was all about inflicting dodgy products and exploiting workers, the new social capitalism is about exploiting the members. After all, we are Google’s, Facebook’s, Twitter’s, Rockyou’s product. The only things produced in social media sites are members (members produce the rest).

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Now your Google+, your Foursquare. That is the difference between social capital and influence, because they’re very different. But I do not know that I could find value in social capital relations, finding people who are influential. You know what I’m talking about. You’ve got to write a book.

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