Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

The Future Of Retail In A CTRL ALT Delete World

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Last month, I was invited to Dublin, Ireland by Google to give the opening keynote address for their Retail@Google event. Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex).

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How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. In the front window next to the door there are four social decals — Google Favorite Places, CitySearch, Foursquare, and LevelUp. This is a guest blog post by Matthew Cool.

The Amazon That You Don't See (That Google And Facebook Are Watching)

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From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst. The company's ad business is 'gaining significant momentum' and will take market share from Google, Facebook, and others. google.

Show 442 - Internet of things - changing the retail experience?

Engaging Brand

How the internet of things is changing the retail experience. I love to hear your thoughts so email me, anna@theengagingbrand.com , join me on twitter , Google+ or Facebook.love to hear your opinion and ideas.

You Need To Know: Social Media and Retail

Laurel Papworth

Google Plus Local : Google just has to copy the others, and make it bigger and better. Google collects as many check-in services as it can, aggregates the reviews and then displays them. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot.

Podcast 390 - Sir Terry Leahy on Management and Retailing

Engaging Brand

Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. Sir Terry Leahy is credited with turning round retailing in the UK.

Is Google Quietly Embracing Paid Inclusion?

Bill Hartzer

Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. Over the years, Google says that it’s free to get listed. Is Google quietly embracing paid inclusion?

Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online.

The Real Retail Apocalypse (It's Not What You Think)

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Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? The Oreo of retail.

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

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At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . google. retail. retailer.

How Google Trends Helps Employers and Job Seekers

Convince & Convert

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. Amazon is the most searched retail company and 50% more popular than #2, Walmart.

Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Idaconcpts

You rank low in the search engines – If you sell rugged laptops, and you rank low for all the terms associated with rugged laptops on Google, you could launch an SEO campaign to try to get your store to rank higher for relevant terms. Marketing your ecommerce store can be difficult.

Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . google. retail. retailer. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.

The True Omni-Channel Is Convergence

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" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. it''s all retailers).

Easy B2B Tips for Google+ Users

SocialFish

Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. Use Google Circles to Create Personas. CJ Pony Parts is a retailer of parts for Mustang cars.

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The Truth In Digital Advertising

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In what-was a Google digital advertising world (search, search and more search), the emerging ad format online is video (Google still wins here because of YouTube ). There is no doubt that the landscape is dominated by Google and Facebook. The retail advertisers spend the most, and they are responsible for 22% of dollars spent. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. google. retail.

The Future Of Personalized Pricing

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Google is doing everything it can to optimize the search results you see. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. google. retail. retailer.

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Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

The End Of Showrooming (And Webrooming)

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" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. google. google glass.

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. What if you could predict Google hitting other companies hard?

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Tracking, Personalization And Screams Of Privacy

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" Amazon beat out Apple , The Walt Disney Company , Google and many more to grab this coveted spot. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." compare prices among retailers, the survey says. google.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Google Plus Business Page training and computer workshop. Set up a Google Plus Business Page.

Get Traffic And Retain Them On Google+ For Social Media

Social Media Network Marketing

Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well: Remember to update your Profile Page. Google+ gives a good opportunity to write in-depth Posts. Have your Link mentioned in the retail stores that you might have.

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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. future of retail. google.

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How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. Retailers saw $50.9 Tweetable Moments It’s just getting to know people.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google’s Keyword Tool. Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Google search.

What Humans Want Vs. The Chatbot Struggle

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She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". This is the crux of the BloombergTechnology article, Consumers Don't Want Amazon or Google to Help Them Shop , that was published the other day. google. retail. retail technology. retailer. Do you think that chatbots are the future?

The Only Consumer That Matters

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When I was spending time in Silicon Valley two weeks ago, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) told me that a major brand once remarked to him that they don''t consider anyone a customer of theirs unless they have bought from them twice. Most retailers struggle to retain customers because of digital technology. How does this change retail? google. retail.

The End Of Privacy. The Beginning Of Personalization

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One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik , the digital marketing evangelist for Google and author of the bestselling books, Web Analytics - An Hour A Day and Web Analytics 2.0 ). My bet is that if Amazon plays its cards right, it will have capabilities as personalized and profound as Google''s AdWords. Did you know that Google accounts for close to a third of the worldwide online advertising revenue? google.

The Impact of Reviews and Other Social Media Content on Shopper Purchase

Convince & Convert

In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). These are not shocking numbers, but they do frame what Google calls the Zero Moment of Truth.

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The Impact of Reviews and Other Social Media Content on Shopper Purchase

Convince & Convert

In April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). These are not shocking numbers, but they do frame what Google calls the Zero Moment of Truth.

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The Year Of More

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From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). google. retail.

Building A Better Business By Thinking Like Amazon

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Retailers might not like to hear this, but it is true. Still, people like Avinask Kaushik and I would agree that trying to be like Amazon, Apple , Google can be hard for most (maybe even all) businesses. google. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retail retailer software

Adapt Or Die

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You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. " When you actually start digging down deep into how these companies have evolved and stayed relevant, you won't see business models that look like anything from the playbooks of Apple , Google or Facebook. google. retail. Do you like the saying, "adapt or die" ?

How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. Retailers saw $50.9 Tweetable Moments It’s just getting to know people.

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3 Things About Facebook

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This article article pits Apple , Google , Amazon and Facebook against one another. Facebook Will Be 50% Of Online Retail By 2015: Infographic. google. retail. amazon apple business charlierose content economy facebook fastcompany future google infographic markzuckerberg marketing media microsoft mobilestrategy onlinesocialnetwork purchasingdecision retail sherylsandberg socialcircle strategy

The Frightening Ramifications Of High-Frequency Pricing

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It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). retail.

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How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience.

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The Gift Of Facebook

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The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. google. retail. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model.

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