Developing an Effective Real Estate Content Marketing Strategy

Katie Lance

In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. The post Developing an Effective Real Estate Content Marketing Strategy appeared first on Katie Lance.

12 Ways Real Estate Agents Can Move Up In Search Results

Shift Digital

You’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. How To SEO facebook for real estate agents real estate search real estate seo search engine optimization for real estate agentsIf you’ve accepted the fact that your website will only get up to the 10th page – … Continued.

Trending Sources

Are You Getting Bad Real Estate SEO Advice?

Small Business Mavericks

» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. And I’ve seen real estate websites that do that.

Google+ for Your Business

yMarketingMatters

I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets.

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7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

I’ve been reading many of you sharing on social media how you are starting to plan and some of you are using things like Google Calendars and Google Docs and some of you are using good-old notepads and pens (I love both for the record!).

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Google+. Measure your conversations, interaction, engagement, and shares through tools like: Google Analytics. Social Media marketing strategies real estate marketing social media social media strategy social networking

Creating Google Plus Business Pages

Janet Fouts

Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head.

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11 Tips to Making the Most out of #ICSF

Katie Lance

I distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). I remember sitting next to my boss and next to someone who worked for Google.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

In early 2010, news sprung that people were spending more time on Facebook than Google, and this is where the average person is finding their daily news. Real Estate. Basic Strategy: Claim your business on Yelp and Google Places. This is a guest post by Angela Denby.

Inman Connect NYC 2017 Key Take-Aways #ICNY

Katie Lance

I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. I also enjoyed hearing more about VR (virtual reality) especially from the folks at the New York Times and Google. VR discussion with the New York Times and Google.

How To Set Up a Google+ Page

Idaconcpts

In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. A brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers.

5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)

Buffer Social

I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Now, you can connect a Google+ account to Buffer, which we hope will make your Google+ brand even stronger.

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Your Guide to the Google +1 Button

Kikolani

As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. What Does Google +1 Do?

ChromeDeck, it’s TweetDeck for Google Chrome

Josh S Peters

Check this out Google Chrome users, TweetDeck has created an app, named ChromeDeck, that runs it’s multi-column twitter client in a tab. twitter Chrome ChromeDeck Google Google Chrome TweetDeck

Has Google’s ‘Fred’ Update Left Your Rankings Dead?

ProBlogger

Recently, Google’s ‘Fred’ ranking update hit the search pages. While Google hasn’t confirmed the update, it’s certainly live. Fred, itself, is a name coined by Google’s Gary Illyes. These days, Google rarely confirms algorithm updates.

6 Things Everyone Needs to Know About Google+

Bill Hartzer

Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site.

3 Ways to Use Google to Be Better at PR

Convince & Convert

Google. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Simply doing a Google search for “ submit press release ” or “ submit news ” can bring up an amazing number of opportunities. Use Google’s “Search News” and “Blog Search” Features.

SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. What if you could predict Google hitting other companies hard?

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Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals.

Big Data for Small Businesses [Infographic]

Idaconcpts

For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. One of the biggest tech buzzword from 2014 was big data.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Google is placing more and more emphasis on speed and mobile friendliness. Google’s new framework restricts pop-ups widely used for online ads.

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The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

A friend who is a Google AdWords consultant has the “top-rated” status on UpWork , which means many companies get in touch with him. By focusing on their products and services, they act like the user just did a Google search on “financial planner New York.”

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

This will be the year for Google+. Facebook will add easier “click-to-contact” options for business pages in the same context Google does with its pay-per-click ads. Google Carousel will expand into real estate and rentals. 2014 is upon us.

Is Silicon Valley Losing Its Shine And Innovation?

Twist Image

All you need is MacBook , a Moleskine , an idea and a rented garage, and you could be the next Google. In 'The Down Round' series, we talked to entrepreneurs and venture capitalists about what happened and what's next for startups, real estate and Silicon Valley as a whole.". google. There's gold in them there hills. In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Opportunity. a new life. the richness.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

I also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. Google Reader. I don’t care what people tell you about RSS dying — Google Reader is still pretty darn awesome.

Smart Monetization for Publishers in a Facebook Instant Articles Era

SocialTimes Facebook

Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. Facebook Instant Articles, Google Accelerated Mobile Pages, Apple’s News app, etc.–we

5 Proven Tactics To Get More Views on YouTube

Idaconcpts

This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people. If you need the services of a virtual assistant for real estate , you know where to look for.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old.

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New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results.

Is It Hip to Be Square?

Geoff Livingston

The great debate is upon us thanks to the launch of Google+ for Business. The last thing you want is someone else owning your brand on Google+! Or worse, what if an unforeseen blogodrama savages your brand reputation on Google+? What do you think of Google+ for Business?

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. Features blogging Google

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”

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How to Figure Out Once and For All Which Social Media Platforms to Be On

Katie Lance

I also generally recommend that a real estate pro spend some time on Facebook for two reasons; on their personal profile to connect and stay in touch with their clients and on their business Page to grow their sphere and their book of business. Google yourself!

How to Train 80,000 People to Use Social Video Effectively

Convince & Convert

Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter. Google Cardboard.

How to Use Networking 3.0 to Make New Connections

Convince & Convert

If the real estate agent I recommended gets a new client, I was the catalyst. If it does, you will have sent some new business your client’s way, and added real value. The word “networking” has become laden with negative associations.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

I was going to compile a leaderboard similar to what I did in News Organizations on Google+: Which Pages Get the Most Engagement? For this reason the Recommended Channels page is also prime real estate. Does Google Want Brands in Your Social Circle?

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

A number of lifestyle sites have already set up official profiles, including: Real Simple. Among that group Real Simple has attracted the largest following to-date. For any publisher on-page real estate is a valuable commodity and it is important not to overwhelm users.

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. Features blogging Google

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Facebook Ads or Google AdWords: Which One’s for You?

ProBlogger

“The real fact of the matter is that nobody reads ads. Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). Google search advertising.

LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Bar Association continues to encroach on lawyers’ digital real estate. As you all know, we only have 140 characters with which to communicate, so our real estate there is extremely valuable.