Developing an Effective Real Estate Content Marketing Strategy
FEBRUARY 23, 2017
In order for real estate agents to succeed online, it’s essential to develop a strong online presence and produce content that’s informative, engaging, and fully optimized for search. The post Developing an Effective Real Estate Content Marketing Strategy appeared first on Katie Lance.
12 Ways Real Estate Agents Can Move Up In Search Results
AUGUST 7, 2012
You’ve probably figured this out by now: “homes for sale” in your city is one of the most competitive search queries on Google. How To SEO facebook for real estate agents real estate search real estate seo search engine optimization for real estate agentsIf you’ve accepted the fact that your website will only get up to the 10th page – … Continued.
Are You Getting Bad Real Estate SEO Advice?
Small Business Mavericks
MARCH 20, 2011
» Are You Getting Bad Real Estate SEO Advice? Hat tip to Matt McGee for bringing this to my attention, but I have long thought that real estate agents and brokers were getting bad SEO advice. And I’ve seen real estate websites that do that.
7 Tips to Rock Your Social Media Strategy in 2017
DECEMBER 28, 2016
I’ve been reading many of you sharing on social media how you are starting to plan and some of you are using things like Google Calendars and Google Docs and some of you are using good-old notepads and pens (I love both for the record!).
Google+ for Your Business
JANUARY 27, 2014
I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google Plus and social signals.
3-Part Social Media Strategy That Actually Works
SEPTEMBER 14, 2015
Google+. Measure your conversations, interaction, engagement, and shares through tools like: Google Analytics. Social Media marketing strategies real estate marketing social media social media strategy social networking
11 Tips to Making the Most out of #ICSF
JULY 29, 2016
I distinctly remember sitting in the back of the giant general session (I was a marketing manager at the time for a local real estate company.). I remember sitting next to my boss and next to someone who worked for Google.
Creating Google Plus Business Pages
NOVEMBER 7, 2011
Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
In early 2010, news sprung that people were spending more time on Facebook than Google, and this is where the average person is finding their daily news. Real Estate. Basic Strategy: Claim your business on Yelp and Google Places. This is a guest post by Angela Denby.
Inman Connect NYC 2017 Key Take-Aways #ICNY
JANUARY 25, 2017
I always love how Inman brings in speakers from outside the real estate industry to teach and to inspire. I also enjoyed hearing more about VR (virtual reality) especially from the folks at the New York Times and Google. VR discussion with the New York Times and Google.
How To Set Up a Google+ Page
DECEMBER 5, 2011
In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. A brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers.
5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)
NOVEMBER 10, 2016
I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting. Now, you can connect a Google+ account to Buffer, which we hope will make your Google+ brand even stronger.
Has Google’s ‘Fred’ Update Left Your Rankings Dead?
APRIL 4, 2017
Recently, Google’s ‘Fred’ ranking update hit the search pages. While Google hasn’t confirmed the update, it’s certainly live. Fred, itself, is a name coined by Google’s Gary Illyes. These days, Google rarely confirms algorithm updates.
Your Guide to the Google +1 Button
JUNE 1, 2011
As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. What Does Google +1 Do?
ChromeDeck, it’s TweetDeck for Google Chrome
Josh S Peters
MARCH 15, 2011
Check this out Google Chrome users, TweetDeck has created an app, named ChromeDeck, that runs it’s multi-column twitter client in a tab. twitter Chrome ChromeDeck Google Google Chrome TweetDeck
6 Things Everyone Needs to Know About Google+
MARCH 10, 2014
Here’s one of my favorite current hobbies: I sit down with potential clients, throw out a reference to Google+ and pause for the inevitable response – that “it’s never going to take off” or “we don’t believe in it.” Google+ is Not Another Social Networking Site.
3 Ways to Use Google to Be Better at PR
Convince & Convert
MAY 16, 2013
Google. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Simply doing a Google search for “ submit press release ” or “ submit news ” can bring up an amazing number of opportunities. Use Google’s “Search News” and “Blog Search” Features.
SEO and the Stock Market: How to Profit from Google Penalties
SEPTEMBER 12, 2014
We all know that Google updates can be highly frustrating, especially when Google are never forthcoming about exactly what changed and what you can do about it if you feel you were unfairly penalised. What if you could predict Google hitting other companies hard?
How to create mobile-friendly content with Google’s AMP
JANUARY 17, 2017
A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Google is placing more and more emphasis on speed and mobile friendliness. Google’s new framework restricts pop-ups widely used for online ads.
Writing Around the Web – Keyword Research, Google+, and Google Analytics
DECEMBER 6, 2011
How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals.
Big Data for Small Businesses [Infographic]
JANUARY 29, 2015
For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. One of the biggest tech buzzword from 2014 was big data.
The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
NOVEMBER 16, 2016
A friend who is a Google AdWords consultant has the “top-rated” status on UpWork , which means many companies get in touch with him. By focusing on their products and services, they act like the user just did a Google search on “financial planner New York.”
Is Silicon Valley Losing Its Shine And Innovation?
NOVEMBER 4, 2016
All you need is MacBook , a Moleskine , an idea and a rented garage, and you could be the next Google. In 'The Down Round' series, we talked to entrepreneurs and venture capitalists about what happened and what's next for startups, real estate and Silicon Valley as a whole.". google. There's gold in them there hills. In another time, people put their lives at risk to head out to the wild west. The risk? The reward? Opportunity. a new life. the richness.
Apartment Marketing Predictions 2014: The New Breed Speaks
DECEMBER 5, 2013
This will be the year for Google+. Facebook will add easier “click-to-contact” options for business pages in the same context Google does with its pay-per-click ads. Google Carousel will expand into real estate and rentals. 2014 is upon us.
Smart Monetization for Publishers in a Facebook Instant Articles Era
JULY 13, 2016
Facebook opened Instant Articles to all publishers in April, and Google introduced Accelerated Mobile Pages last October. Facebook Instant Articles, Google Accelerated Mobile Pages, Apple’s News app, etc.–we
The Productive Online Business Toolbox: My Must-Have Tools
Techipedia: Tamar Weinberg
MARCH 22, 2011
I also have the Google Calendar gadget on my Gmail sidebar, so I have an easy way to access my upcoming meetings, appointments, and phone calls. Google Reader. I don’t care what people tell you about RSS dying — Google Reader is still pretty darn awesome.
5 Proven Tactics To Get More Views on YouTube
JUNE 7, 2011
This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people. If you need the services of a virtual assistant for real estate , you know where to look for.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Rush over to the Google AdWords Keyword Tool (or something similar) to find just the perfect keywords. Cross your fingers and hope the Google spiders find it attractive. What Google Wants Think about it. The main of Google is to provide the exact search results a user wants.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old.
New Search Engine Launched: Only Searches New gTLD Domain Names
MARCH 30, 2016
Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results.
How to Figure Out Once and For All Which Social Media Platforms to Be On
MAY 25, 2016
I also generally recommend that a real estate pro spend some time on Facebook for two reasons; on their personal profile to connect and stay in touch with their clients and on their business Page to grow their sphere and their book of business. Google yourself!
Is It Hip to Be Square?
NOVEMBER 15, 2011
The great debate is upon us thanks to the launch of Google+ for Business. The last thing you want is someone else owning your brand on Google+! Or worse, what if an unforeseen blogodrama savages your brand reputation on Google+? What do you think of Google+ for Business?
Feature Friday: How iGoogle is My RSS Feed HQ
MARCH 10, 2011
I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. Features blogging Google
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. The B2B “Unique Selling Proposition” (USP) is dead: 86% of B2B buyers see “no real difference between suppliers.”
How to Train 80,000 People to Use Social Video Effectively
Convince & Convert
JANUARY 26, 2016
Through grit, determination, organization, and many many frequent flier miles, she has transformed a nation of real estate agents into social video moguls. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter. Google Cardboard.
The Reality of 'Careful What You Wish For'
AUGUST 10, 2010
The biggest is that your “real” job doesn’t go away. Karen Altes is manager of outreach programs for the Institute of Real Estate Management.
How to Use Networking 3.0 to Make New Connections
Convince & Convert
MAY 6, 2014
If the real estate agent I recommended gets a new client, I was the catalyst. If it does, you will have sent some new business your client’s way, and added real value. The word “networking” has become laden with negative associations.
The Spin Sucks Inquisition: Amanda Gant
JUNE 26, 2015
When I moved to Chicago I worked for a real estate company and there were two women named Amy there. I said, “well my real name is Amanda…”. Stalk her on Facebook , Twitter , Google+ , LinkedIn , Slideshare , and on the Orbit blog. By Gini Dietrich. I love Amanda Gant.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
I was going to compile a leaderboard similar to what I did in News Organizations on Google+: Which Pages Get the Most Engagement? For this reason the Recommended Channels page is also prime real estate. Does Google Want Brands in Your Social Circle?