Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. As I covered in Google News news_keywords Meta Tag: More Cons than Pros?

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? Editorial SEO Tactics for the Newsroom.

Trending Sources

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? News Sites Ranked by Google News Traffic.

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Google Plus SEO: The Business Benefits

Pamorama

Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google Plus and social signals.

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success.

5 Ways that Social Media Impacts SEO

Adam Sherk

It is intended to be a general overview for publishers. That’s a common question these days as publishers try to make the most of search and social for audience development. Both Google and Bing use social data to annotate select listings on their search engine results pages.

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6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins.

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Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project.

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. Here are eight social media questions that publishers should be asking themselves: 1. The big thing for publishers now is figuring out their level of comfort with frictionless sharing.

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. Survey: Pinterest a Great Source of Links for Publishers.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. In fact, publishing your article is just the first step. I have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes).

Revealed: The New SEO (When Google Takes Freshness Too Far)

Viper Chill

That being said, it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years. One person I was disappointed to see doing this was Rand at SEO Moz. I am pretty public about no longer believing in Whitehat vs Blackhat SEO.

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Google News Tip for Google+ Embedded Posts

Adam Sherk

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. Google News Wants Title Tags to Match Headlines?

Do Social Signals Drive SEO?

Convince & Convert

You just hit hit publish on that great new blog post. A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one.

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How Rich Answers Provide a New Approach to SEO

Convince & Convert

On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. ” Google includes a link to the site.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers.

10 Things That Expose Good Sites to Google Panda

Adam Sherk

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. So I thought I’d share some of the most common causes of Panda problems for reputable publishers.

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The New Face of SEO: Content Creation Comes First [Infographic]

Mindjumpers

Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines.

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Editorial SEO Tactics for the Newsroom

Adam Sherk

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for.

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages.

My Top Posts of 2013 on SEO and Social Media for Publishers

Adam Sherk

So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them. SEO Tips for Infinite Scrolling. SEO Guidelines for Sponsored Content and Partner Links. Top Link Building Tactics for Publishers.

The Google News Standout Tag: Does it Work?

Adam Sherk

The standout tag for Google News has been around for a couple years now but many news publishers are still uncertain about it. The primary way that it manifests within Google News is when an article in a lead story cluster is labeled “Featured.”.

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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. While it covers trending topics in all areas, searches that are relevant to lifestyle publishers are often featured.

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Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?

Adam Sherk

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area.

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SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans.

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Top 8 SEO Plugins For WordPress Website

Social Media Marketing

So, if you own a WordPress blog and looking for the best WordPress SEO plugin. Here is the list of best 8 SEO plugins for WordPress website. Yoast WordPress SEO: Rating (4.8/5) Yoast SEO comes with the plenty of benefits from better content creation to optimization.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011.

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Google News news_keywords Meta Tag: More Cons than Pros?

Adam Sherk

The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. Google News Wants Title Tags to Match Headlines?

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Simple SEO Tips

Unspoken

That’s where SEO comes in. The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. You can also link to anywhere else on the web that you have been published.

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag

Adam Sherk

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. Do Google’s Expanded Domain Results Apply to News and Video Listings? Rich Snippets: Increase Google Visibility for Reviews through Microformats.

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The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Reaching Out to Google News.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Even in Google News, profile-based links appear.

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5 SEO Writing Techniques to Consider in 2015

Writtent Blog

SEO writing techniques? What’s the point of high quality writing that ends up on page 40 of Google’s search results? SEO Writing Techniques: 5 Ways to Create Better Content. It enables you to structure your content for better readability and SEO. Yes, SEO matters.

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The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing. Getting Started with LinkedIn Publishing.

5 Things You Can Do to Escape Google Penalties

Convince & Convert

The SEO world, too, is preparing to combat unexpected threats, especially from various Google penalties. Whether you like it or not, websites in variety of niches depend on Google for a high percentage of their traffic. Monitor Negative SEO. Image via BigStockPhoto.com.

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Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.

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TopSEOs.com Banned In Google

Bill Hartzer

TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. Companies looking to hire an SEO firm would look at the list, thinking that those ranked number one on the list were truly the TOP SEOs in the industry.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1.