article thumbnail

Google's 'Core Web Vitals' Metrics to Factor into Search Rankings from May 2021

Social Media Today

Google has confirmed that its Core Web Vitals metrics will influence a page's search rank from May 2021.

Metrics 218
article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Adds New Viewer Attention Metrics for Display and Video 360 Campaigns

Social Media Today

The new metrics will provide more insight into how people are viewing your video ads.

Metrics 147
article thumbnail

How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 140
article thumbnail

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Unique Visits. Unique Visits. Page Views. Bounce Rate.

Metrics 191
article thumbnail

Google Updates Naming Conventions for ‘In-Stream’ Video Ads

Social Media Today

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 140
article thumbnail

Google Updates Naming Conventions for ‘In-Stream’ Video Ads

Social Media Today

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 139