2017 Content Marketing Editorial Calendar Template and Tutorial
DECEMBER 11, 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today. 2017 content marketing statistics. 2017 content marketing predictions.
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
It is vital to plan, manage, and optimize your content marketing initiatives. . Today’s portfolio of content channels — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — Content marketing projects have lots of moving parts that come together at different times to form cohesive campaigns.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Then you’ve been a lazy marketer my friend, but we’ve all done it, haven’t we? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Fill in some of the blanks on my list of 60 headline templates.
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
The post How to Synchronize Your Content Marketing With an Editorial Calendar appeared first on Spin Sucks. Managing content production and media outreach without an editorial calendar it's fairly difficult. In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast. Smart social media marketers know they must… .
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. 10 best alternatives to the Google Keyword Tool. What to do?
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
Next year’s trends highlight the importance of social media marketing. As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies. 78% of CMOs think that custom content is the future of marketing. What to expect.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. This form of marketing may create recognition, but it’s rejected by consumers about 90% of the time. . Marketers use content marketing for: Brand awareness (79%).
Interview With a Small Business Owner Crushed by Google
MAY 18, 2015
Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. He’s been only for over 10 years, and, in the past several years Google has taken steps through various algorithm changes and other policies, to crush his business online. Bill Hartzer: How long have you been using Google for your business needs? Google Search Engines
10 Tools for More Productive Online Marketing
AUGUST 29, 2016
Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more. That makes it a much more expansive platform that touches on multiple marketing avenues, not just email marketing. GetResponse. Cyfe.
8 Simple Tweaks to Boost Website Conversions
Convince & Convert
NOVEMBER 18, 2014
Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Sessions. Conversion rate.
33 Ways Your Social Media Plan Will Make You More Successful
Convince & Convert
FEBRUARY 10, 2015
Well, for those of us in the content marketing gig, we have a lot of responsibility, too. Rock This Social Media Plan Template There is an algorithm we follow at CoSchedule to help us share our content, connect with our audience, and reach our marketing goals. And we’re giving it to you for free right now: Get your free social media plan template now! Yeah, yeah.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . There are thousands of social media marketing tools for Facebook that assist brands with managing and enhancing their Facebook marketing activities. Start using some of them to take your Facebook page to the next level! FanAppz.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Mobile marketing will continue to grow.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Luckily, there are so many great tools on the market now to help you build your audience, analyze results to see what’s working (or not working), and save time on the tasks you really don’t have time for.
Your Guide to the Google +1 Button
JUNE 1, 2011
As you have probably heard by now, Google has just launched the +1 button , which is essentially their way of competing with the Facebook Like button. If you haven’t heard, you have probably seen it popping up in Google search results and on websites. What Does Google +1 Do? This is Google’s introduction video for the +1 button. Your Google +1 Thoughts.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. Google News. Site Speed.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
Five Ways to Build the Perfect Web Marketing Storm
MARCH 20, 2012
I hate to admit this out loud, but I know only a fraction about content marketing for the web. I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He begins with a content marketing template. How to do keyword research the right way, using the Google keyword tool.
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. However, you won’t get far without having a content marketing plan in place. Google Docs. Feedly.
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Changes in their visual feature have allowed for better visual marketing, as well. But visual marketing is still neglected by many people who see Twitter as nothing but a tool for connecting to influencers. They fail to realize that visual marketing directly to your audience has a huge impact on their social outreach. The Importance Of Visuals On Twitter. oh my! Visual Quotes.
15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+
The Social Media Hat
JULY 25, 2016
Social Media 15 Ways To Get More Followers On Twitter, Facebook, Instagram and Google+. If you've been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. We can tell you how to get more followers on Twitter, how to get more fans on Facebook, and how to get followers on Instagram and Google +.
Creative Marketing the April Fools’ Way
APRIL 1, 2015
By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Some come from organizations such as West Jet (we love our Canadians ) or Google who are well known for their creative marketing tactics. Build your stories. Read fiction.
The 11 Best Free Email Marketing Tools
MAY 25, 2016
If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent. No matter what’s hot or if new marketing trends surface, email continues to be one of the most targeted and valuable channels when you know how to use it. There are countless email marketing services out there to choose from and plenty of reviews on each.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery. 51.8%
From Promoted Pins to Social Profiles on Google: What’s New in Social Media
FEBRUARY 4, 2015
Calls-to-action are the marketer’s sidekick. Social Profiles on Google. When’s the last time you Googled your organization? If you haven’t, give it a go, and take note of the Google Knowledge panel, which summarizes relevant content about your business – or whatever it is you’re searching for. Here’s a look at 3 recent developments in the social sphere. Contact Us.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. How do you create a content marketing strategy? Image credit: Intergage.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The truth of the matter is that social media has transformed the way we do business and market our products. The way business/companies market their products and services has been one area where social media has managed to transform. Good news is that there are a plethora of tools that can help you to simplify your social media marketing experience. Google Alerts. Canva.
7 Content Marketing Secrets to Increase Organic Traffic
Convince & Convert
APRIL 14, 2016
This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? ” It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. Use tools such as Google Keyword Planner or KeywordTool.io
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Benefits Features Templates Partners Pricing Support Blog Contact Us - 1.888.515.9161 The Unbounce Blog Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You can see this version by clicking on the New Version link in the top right of your Google Analytics dashboard. Step 1. Step 2.
30 Resources to Learn the Art of Writing Google+ Posts
MARCH 26, 2014
Are you pretty clueless when it comes to Google+? We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! The Art of Writing Great Google+ Posts. 9 Sure-fire Formulas for Creating Engaging Google+ Posts. Google+ Posts: The Ultimate Guide. Google+ SEO.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
It provides a ton of pre-existing images and templates you can use. Available templates: • Facebook cover photos. Google+ posts. You can also upgrade to Canva for Work —a subscription service that allows you to save your brand’s logo, colors and fonts so you can quickly create on-brand marketing materials. Available templates: • Tall: ideal for Pinterest posts.
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics. These are the tools that any versatile marketer’s arsenal should contain.
27 Must Use SEO Tools for Incredible Content Marketing Results
MAY 28, 2014
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. Google Webmaster Tools. Google Analytics. . Google Trends. A free, must-use keyword research tool by Google.
21 Social Media Tools for Smart Marketers
JANUARY 4, 2016
Below are 21 of my favorite social media tools that every marketer needs. 21 Social Media Tools for Smart Marketers. Since its inception, Buffer has been saving marketers oodles of time. Although many tools have followed in their footsteps, Buffer retains its popularity and remains a favorite among social media marketers worldwide. Value your time online? The good news?
9 Magic Social Media and Marketing Tools to Transform Your 2016
DECEMBER 28, 2015
These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools. The Google Chrome Plugin just adds to the magic. . #8 Image by Shutterstock.
7 Best Visual Marketing Apps to Create Social Media Graphics
MARCH 23, 2015
Would you like to connect consumers to your business through visual marketing ? While you might have shied away from image creation in the past, new tools have emerged putting the power of visual marketing in the palm of your hands. Need to create an image for Twitter, Facebook, Pinterest or Google+? Are you using graphics in your social media posts ? Ready to get started?
Email Automation: The Essential Guide to Email Marketing Automation
JULY 6, 2016
Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. By the way, this was research done by eMarketer on marketing channels that provide good ROI. What is email automation (or email marketing automation)?
57 Notable and Unique Content Marketing Ideas
FEBRUARY 20, 2014
The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. The idea of the narrative is much older than content marketing, and there’s a fair chance it’s going to last much longer.