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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

When you share a link to content on any of your social channels that drive people to your business’s website or online store, you can track how many people clicked on that link or shared it and much more via Google Analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview.

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Approaching Strangers Through Foursquare

Ari Herzog

Using GPS chips embedded in your smartphone and latitude/longitude addresses, it is fairly easy for me to log into an app such as Foursquare , Loopt , or Google Latitude and (if your privacy settings allow me to) see who is proximate to my location. Ari Herzog is currently seeking a full time position in social media.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. This is handled through a combination of setting up goals in Google Analytics and setting up UTM tracking , which adds additional information to the links you share so they can be tracked in Google Analytics.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. ” The ultimate goal of authoritative content.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

I was unable to get statistics for “lurkers&# , but I am sure it is high. The answers community is fully indexed by Google and other search engines, and when searching them, the community answers tend to rank very highly in the results. 700 questions are asked each week.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. It generates question ideas from Google Suggest results. People tend to type them in a search box often enough for Google to suggest them as you type, so those must be quite popular questions. Only a few of them will find it worthwhile to click your link.

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