Trending Sources

Three Challenges to Remote Work and How to Overcome Them

Spin Sucks

Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks. Companies around the world are embracing remote work options.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on.

How To Create a Presence on Google+

Mindjumpers

Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. The benefits of a Google+ presence.

PESO Model: Implement and Measure the Four Media Types

Spin Sucks

When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site.

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How to Effectively Measure PR, Part One

Spin Sucks

In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started.

How to Synchronize Your Content Marketing With an Editorial Calendar

Spin Sucks

In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level.

How To Set Up a Google+ Page

Idaconcpts

In this article I am going to talk about the ins and outs of setting up a brand page on Google +, the web’s newest social network. A brand page on Google + is basically the equivalent of a fan page on Facebook and I highly recommend it for all of you budding marketeers.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

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How to get your content shared on Google+

Janet Fouts

What you need to do is dig for people who are sharing a lot, get re-shared often and maintain a level of interest in what you want to talk about. So how can you measure how effective your Google+ engagement is? Here’s a quick video to show you how it works.

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How to Name an Image for SEO Purposes

Idaconcpts

When optimizing your site for SEO purposes there are several considerations to take into account. Here is a guide how to achieve this. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure.

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How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

How to Write a Compelling Headline

Spin Sucks

By Gini Dietrich Lindsay Bell and I have been working on a project for a client to help her write more efficient headlines. To help her, we had to take what was in both of our brains and put it on paper. A compelling headline is not to be taken lightly.

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How to Make Your WordPress Site Google AMP Compatible

Bill Hartzer

We just got word that Google’s AMP ( Accelerated Mobile Pages ) project is live. Google will be encouraged to show your site more often in the mobile search results. So, how do you make your WordPress site compatible?

Google+ for Your Business

yMarketingMatters

I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets.

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How to Remove Semalt.com in Google Analytics

Bill Hartzer

There’s a rogue website that is showing up as a referral in your Google Analytics. But to be honest with you, most likely you do NOT want any traffic from Semalt.com. Here’s how to do that. First, you need to log into Google Analytics.

How to Apologize Like a Boss

Waxing UnLyrical

Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

How to Apply SEO Best Practices to the News Release

Spin Sucks

Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. The news release is dead! Long live the news release!

How to Make Marketing Analytics Easier

Convince & Convert

Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue?

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.

Bookmark This: How To Find Out What Google Knows about You

SocialFish

Here’s the first three of six tips for how to find out everything Google knows about you. Want to find out all the things Google knows about you? Here are 6 links that will show you some of the data Google has about you.

How to Improve Your PR Content Strategy with Influencer Marketing

Spin Sucks

These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. The post How to Improve Your PR Content Strategy with Influencer Marketing appeared first on Spin Sucks.

How to Build an Inbound PR Campaign

Spin Sucks

Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. How do you do that? By Iliyana Stareva.

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. I’m always keen to grab more and more knowledge from everything I come across, but it can be difficult. What Is Google Knowledge Graph?

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on.

How to Create High-Quality Content

Spin Sucks

I had just moved to Chicago from Kansas City and didn’t know a soul. I needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. You have to have a marathon mentality.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. How can brands and individuals make their tweets stand out? How can marketers best utilize Twitter’s expanded features and the latest tools?

How to Measure PR: A Case Study and Examples

Spin Sucks

While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metric

Boost your business with Google Plus Page ??? How Create Google+ Profile and Page

Social Media Marketing

Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook.

The Most Common Google News Errors and How to Avoid Them

Adam Sherk

In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization. Reaching Out to Google News.

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How to Leverage the New Twitter Partnership with Google

Convince & Convert

Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. Clearly, Google is showing little urgency to get tweets into their index fast.

How to Create a Google Reviews Landing Page for Your Business

Convince & Convert

You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. But before we explore how to get more awesome reviews, let me bring you up to speed on the latest from Google.

How to Monitor Your Organization Online

SocialFish

It’s not always pleasant to hear what your partners and competitors are saying about your organization online. Try some of the tips and services below to ensure you can keep tabs on your organization in a way that’s beneficial and not distracting, without going over budget.

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. It seems to be the one thing everyone wants to do, but hardly anyone knows how to build and execute. What are you trying to achieve?

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How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. If you want to be a movement maker, then keep reading. I use Google Circles.

Some Google Changes and Google Plus Tips

Waxing UnLyrical

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi.

How to Write Better Content for Social Media

Convince & Convert

I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. Google+. Posting to Circles.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

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How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

The infographic provides great insight into one of the most important aspects of paid search advertising, the Google Adwords Quality Score. You can optimize your Quality Score to receive a higher position for a lower bid that your competitors.