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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Make them mean something. Be realistic.

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Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags.

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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Google’s Own Mobile Results Ranking in Google

Bill Hartzer

Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. A recent search this morning revealed that the mobile version of Google.com is ranking well in Google’s own search results. Title Tag: Google+.

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How to Create the Best Google My Business Posts

Hootsuite

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

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Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

How much of your web or blog traffic is coming from mobile devices? Why you should setup the goals and conversions feature within Google Analytics? Google Analytics is an amazing platform to help marketers get in the head of their customer, better understand the performance of their content, online platform and overall marketing.

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Managing Facebook ads from your phone

Sherrilynne Starkie

Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. Facebook and hashtags at long last. Facebook: New Mobile App to manage its ads.

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