The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. You can leverage influencers on Instagram Stories by having them seed UGC, drive clicks to eCommerce and by highlighting events.

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Through community-driven marketing, ski resorts have amplified the social aspect of skiing to keep visitors returning every winter. It’s not just the loyal fans that love their marketing strategy. Brand Marketing

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Brands who make the news for their marketing at the festivals get that Millennials relate to this sort of experience, but for many brands, the value hasn’t extended past Coachella. Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines? Brand Marketing

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Here’s a detailed look at how to wield the power of the hashtag more competitively for social media marketing. Geotag or add locations relevant to your post or business (i.e., This reads like desperate marketing.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

This makes marketing for travel professionals easy, right? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. If you don’t have the resources in-house, ask for permission on Instagram to use geotagged posts or hire a freelancer. SproutSocial A1: Definitely visual UGC!

How to accelerate Instagram growth (without buying followers)

Sprout Social

Experimenting with story ads increases your marketing recall, improves purchasing intent and enhances click-through rate all at the same time. You’d be surprised how many companies searching for Instagram growth forget the “social” part of social media marketing. Location tags: Posts with geotags earn up to 79% more engagement. You’ll find the geotag in the top left of your post. Encourage more UGC (User-Generated Content).

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools. Learn more : Messenger Apps for Business: How to Use Chat for Marketing. Content marketing.

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