How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. In the front window next to the door there are four social decals — Google Favorite Places, CitySearch, Foursquare, and LevelUp. This is a guest blog post by Matthew Cool.

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. 42% of Those Who Downloaded Foursquare App Use It Actively. Foursquare had 10.4 Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.

Trending Sources

And Then Foursquare Entered Adulthood: Promoted Updates

Mindjumpers

Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. With more than 20 million users world wide and no less than over 2 billion check-ins every single day of the year, Foursquare has become serious business.

5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

Tweet More and more people are using Foursquare to check in and share their location. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Claim you place on foursquare.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Foursquare Social Media Marketing Workshop.

Unlocking the value of Foursquare « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. Foursquare is the clear favourite for me so I will focus more on that here.

Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. location marketing Foursquare

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. Foursquare Mobile Loyalty allows businesses to offer rewards to customers when they “check in” at their location.

Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Foursquare’s entire concept and business is built around gamification.

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Podcast 385 - How to Deliver Insanely Great Customer Service

Engaging Brand

How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience. This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download.

Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare! This is a guest post by Angela Denby.

The Real Pokémon Go Business Lessons

Geoff Livingston

If I was responsible for marketing a public venue, retail store, or restaurant that 1) had significant physical space and 2) wanted to attract younger users, I would explore this. This reminds me of when Foursquare first broke onto the scene.

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

If your business is image heavy – say, a photography studio, retail shop or an ecommerce site – then Pinterest for business makes sense. Foursquare. People use Foursquare to check into locations they’ve visited by using the app on their mobile phones.

A Market Of One

Twist Image

I was in a meeting with a retailer discussing the merits of Social Media and Digital Marketing, when one of their executives interrupted me. I would never use something like Foursquare to check-in to a location. foursquare. amarketofone brainstorm contest coupon dancingwiththestars data digitalmarketing earlyadopter email foursquare infomercial ladygaga marketresearch newspaper radio research searchengine socialmedia television twitter

5 Must-Reads On Social Media & Cyber Monday

Firebelly

By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads.

When a Picture is Truly Worth 1,000 Words

Convince & Convert

Some of the top location-based services are Facebook Places , foursquare , Gowalla and SCVNGR. Retailers – encourage your customers to take product shots and upload them. mobile Aaron Strout foodspotting Foursquare Gowalla LBS location-based services microcontent WCGGuest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1.

5 Apps To Enhance Your Brand

Idaconcpts

The smartphone app supports sharing on social media channels such as Facebook, Twitter, Flickr, Tumblr and FourSquare. FourSquare. FourSquare allows customer to check-in different venues. FourSquare works on iOS, Android and other smartphone platforms.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. Foursquare and Gowalla are evolving quickly.

Why Alps Bethneck is 5 Years Old

Ari Herzog

Foursquare? Comments Comments Related Stories How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity Tips and Tricks for Productive Telecommuting. This is a guest blog post by Stephen Black. This is his story. 2005: Flickr.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 78% of retailers plan to invest in mobile this year. The figure is expected to top 220 million within the retail market alone.

The Rise Of Hispanics On Social Media

Idaconcpts

And apps like Facebook and Foursquare and helping them do just that. Again, the sense of community that Latinos cherish so deeply makes sharing restaurants and retailers a no-brainer. Image Credit: Latism.org.

How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla. eMarketer reports that consumers force retailers to adopt social strategy.

Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter.

Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: over 218 million monthly active users. via Twitter.

Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

” And you may already have apps on your phone that are tracking your data (Foursquare, etc). Your location is very, very valuable to marketers.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Retailers are the biggest spenders on display ads, accounting for 21% of total spending. At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ).

Create a World-Class Online Community for Your Business

mashable.com

Reward Members in Pixels, Not Pennies If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Monitor conversations across Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Google+, Tumblr, FourSquare, Yelp and others.

Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

I’ve been playing around with Foursquare a lot in the last few weeks to try and figure out how the overall move towards moving being local can work. GC: Well if it is possible to hang out in foursquare then recently that’s certainly taken up some of my time recently.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Blogs are rated by consumers as the third-most influential category of sites influencing purchasing behavior (after retail sites and brand sites) – yet they garner just 10% of social media budgets (comnpared to 57% for Facebook).

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer).

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like.

Groupon Goes For the Big Brands

Janet Fouts

Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. Tags: Social Media in Action Facebook foursquare Groupon the Gap Twitter

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

And while on the subject of location based businesses, are you tracking Foursquare, Gowalla and other location based apps?

The social media strategy series: Is social media right for your.

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Is social media right for your business?

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Foursquare. Twitter-Amex Coupons Already Soaring for Retailers. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email.

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. Of the top 10 brands on Pinterest , 9 are lifestyle/retail. A company with a local customer base might be more suited to Foursquare.

The social media strategy series: Identifying goals and objectives.

Gemma Went