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Five Ways Marketers Should Use Foursquare

Spin Sucks

I pulled out my phone to check in to the location on Foursquare (I’m obsessed with becoming the Mayor at all of our local businesses) and lo and behold there was a notice that, if we ate at Schuba’s (and checked in), we’d get 15 percent off our food order. Foursquare is Changing. The point is, the use of Foursquare is changing. Foursquare Uses for Marketers.

How To Create A Foursquare Special

Saying It Social

Late last week, foursquare launched an entirely revamped platform for businesses. Foursquare location based marketing Uncategorized foursquare foursquare deals foursquare for business foursquare specialsIt also brings new tools for analyzing the performance of different specials when compared to each other. Read more at [link].

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. 42% of Those Who Downloaded Foursquare App Use It Actively. Foursquare had 10.4 Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Foursquare usage in July was up 118% year-over-year. That’s true of any platform. via Facebook. via Twopcharts.

Twitter Rolling Out Foursquare-Powered Locations to iOS Users

SocialTimes Twitter

Foursquare agreed in March 2015 to power location data on tweets with location tags, but not much has come of it, until now. A reader tipped Josh Constine of TechCrunch off to the existence of Foursquare-powered location feeds on Twitter, and Twitter confirmed to Constine that it is currently rolling out the feature to IOS users, with other platforms to be added soon.

Google+ is Walking Dead, Facebook’s Audience Network Arrives, Foursquare Splits & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Foursquare , Google Plus , mobile marketing , Pinterest , Social Media Marketing Tags: Facebook , Facebook anonymity , Facebook Audience Network , foursquare , Foursquare Swarm , google plus , Guided Search , Pinterest , youtube , YouTube intro videos Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending May 2, 2014: New on Google+ Is Google+ Really Walking Dead? Not So Fast.

Social Networking Stats: Facebook Reaches 1 Billion Users, Foursquare Tops 25 Million, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. Facebook Reaches One Billion Users, Foursquare Tops 25 Million Users. This week marked big milestones for both Facebook and Foursquare, with user numbers growing to over 1 billion and 25 million, respectively. On Monday, Foursquare co-founder and CEO Dennis Crowley also had big news: the geo-location platform now boasts 25 million users, 5 million check-ins a day and 1 million registered merchants, reported SmartBlog on Social Media. The #RLTM Scoreboard: Social Networking Stats for the Week. via Facebook. via LinkedIn.

Best Practices of Cross-Platform Social Media Marketing [presentation]


I really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in social media. Tweet Once again, I was searching through the website SlideShare , which contains tons of great presentations – and of course also on social media. What You Can Get From Social Media.

Social Networking Stats: Foursquare Sees Major Revenue Growth, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Foursquare Sees Major Revenue Growth in 2013 and Q1 2014. Foursquare is rapidly approaching its fifth birthday, and CEO Dennis Crowley is optimistic about the app’s future. He announced on CNBC that the platform’s revenues grew 600% in 2013 – pretty impressive. million businesses using the Merchant Platform. over 1.6

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Foursquare. Facebook. Twitter. Any social media updates we missed? And have you checked out Facebook’s Paper yet?

Foursquare Gives Users a Holiday Gift


This improvement makes it possible for users to share comments and photos, which therefore makes Foursquare’s users interact a lot more with each other. It makes Foursquare even more social than earlier – and that’s what people want! In addition, Foursquare has made a new check-in screen, and this encourages the users to share a photo by presenting an empty photo box.

Branded Content: 6 Things To Remember before Publishing


The objective is for your content to have a consistent voice regardless of who is doing the writing, what platforms you are using and which segment you are addressing. We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids


Snapchat as a platform for branded content? Community Management Content Marketing Facebook Foursquare Google Google+ I forgot to categorize Instagram Linkedin Mindjumpers Mindjumpers Network Trends Twitter As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. Honda.

Social, Local, Mobile: The SoLoMo Revolution


Besides social media platforms as Facebook, geo-localising applications are popular amongst smartphone users who check into locations or tag the location onto a photo. I recently stumbled upon this report , which was released by the social marketing platform MomentFeed , back in November 2011. The rise of smartphones has paved the way for the SoLoMo revolution.

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The Year of Social Media 2010 [infographic]


We have chosen to include the most significant changes at different platforms, including Facebook, Twitter, LinkedIn, Foursquare etc. Technorati Tags: 2010 , , campaign , Facebook , , Foursquare , Infographic , Linkedin , Mindjumpers , Social Media , Social Network , Twitter. Foursquare Infographic Linkedin Social Network TwitterTweet.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

The always-insightful Adam Holden-Bache contends that location-based services like Foursquare aren’t just for consumer marketers, and supplies ideas on how B2B marketers can capitalize such as through partnerships with non-competitive local businesses, incentives and rewards, and in event marketing (“Are you seeing a lot of your contacts attending certain business events? But 44.24

Path: the sequel

Sherrilynne Starkie

That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones. Path, available for iOS and Android devices, also integrates with Twitter, Facebook, Foursquare and Tumblr to allow cross-posting to the social networks. Featured Headline Social Media Facebook Foursquare MySpace Social network Twitter

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The Stats Behind the World of Quora [infographic]


Tweet There has been a lot of buzz about the rather new social Q&A platform called Quora. Some like to use it specifically as the question and answering platform, others like to vote on answers or to send private messages to users of same interests. It seems as if people are starting to see potential in the platform. Let’s Get Even More Social With

Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed?

The Realtime Report

There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Foursquare is a more direct competitor; businesses can create specials on their Foursquare page, which (depending on a user’s settings) will pop up when a consumer approaches the business.

Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. ” Both companies earn significantly less mobile revenue than those with more established mobile platforms, like Google and Pandora. In comparison, eMarketer estimates that Facebook earns over 60% of revenue largely from ads that appear on the right side of the site when viewed via desktop computer – these ads don’t appear on the social networking giant’s mobile platform. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. via CNET.

Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. Yelp has become more of a secondary resource to me–a follow-up after I consult the other two platforms to get details (like hours and menu offerings!), Foursquare, on the other hand, offers a ton of relevant information, and the best part is that the recommendations I find there are mostly fueled by my friends–people I actually know, like, and whose opinions I respect. What can I say?

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. million social media followers across Twitter, Facebook, Google+, Foursquare. Social Media Case Studies Social Media Statistics 2012 Olympics Facebook Foursquare London 2012 mobile olympics Tumblr Twitter YoutubeWant more details?

The Social Media Fatigue Myth

Twist Image

" Foursquare and Twitter broke the fatigue because it brought Social Media to the palm of your hand. It turns out that Social Media niches never became as popular of a concept (at least, not yet) as the platforms filtered down to the local level through mobile connectivity. Platforms and channels will come and go. foursquare. Are you getting tired of Social Media? A few years back, there was a slew of Blog posts, Podcasts and in-person conversations about Social Media fatigue. This was just before Twitter broke big. Social Media truly went mobile and local.

Social Media Sommeliers – Choosing perfect pairs of social networks

The New Strategist

Photographers are really killing it on both platforms such as Trey Ratcliff, with 4.5 Google+ and Pinterest, more than other platforms, really reward their power users with engagement and activity with their content. Both platforms support hashtag usage and using keywords is a benefit. There is so much potential with Foursquare and Twitter. Smart stuff, to be sure.

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The Real Pokémon Go Business Lessons

Geoff Livingston

Leveraging a successful platform involves a smart marketing play that works off the platform without interfering with it. This reminds me of when Foursquare first broke onto the scene. Smart businesses and nonprofits leveraged the platform and created badges, mayoral contests and more to attract social media friendly customers. This wave of expert posts was foreseen.

Using Location-based Services for Content Marketing

Convince & Convert

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds. mobile Video Aaron Strout content marketing Foursquare LBS location-based services real simple video video posts Yogi's

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Foursquare. Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch. Facebook tests new ‘buy’ button for online purchases in U.S. Reuters). Twitter. Tumblr.

This Is Being Recorded. By You

Twist Image

We post tweets on Twitter , we check-in on Foursquare , we publish pictures of our daily lives on Facebook, upload videos to YouTube , and much more. Klout is an online platform designed to allocate an actual ranking to individuals as a kind of social scoring system. foursquare. online platform. The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival was, how long I had stopped for and what my average speed was. analytics.

Intro to Foursquare, Brightkite & Location-Based Social Media


That doesn’t mean all of these phones will run Foursquare , Brightkite or any other popular location-based application. Foursquare, for example, runs only on iPhone and Android, though other versions are under development. I use Brightkite and Foursquare on my iPhone, so I am describing the applications from this standpoint. They may function differently on other platforms.

Six Reasons Facebook Places Might Just Beat Foursquare

Spin Sucks

For the majority of 2010, Foursquare has led the race in attracting both sides of the network – businesses and human users. The catch is Foursquare has always had issues with GPS accuracy. In terms of adoption, it’s typically easier to get your user base to buy into a new feature in a familiar system as opposed to on-boarding users to a new platform. What’s your take on this?

E-commerce platform Magento integrates Google's Website Optimizer

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe E-commerce platform Magento integrates Google’s Website Optimizer by cinta5 on December 1, 2008 Magento is one of the best, if not the best, e-commerce platforms. There is a joint webinar this Wednesday, December 3 at 11:30 cst. Next post: What’s new in 2009? Feedback 3.0

The Ugly Truth About Business Models And The Advertising Scapegoat

Twist Image

It's something that everyone from Facebook , YouTube , Twitter , Quora and Foursquare continue to grapple with. Today on MoBlog (via MediaPost ), there was a Blog post titled, Can Foursquare Find A Business Model? that looked at the recently upgraded Foursquare platform: "The changes to its app suggest new or expanded avenues for businesses to drive traffic and build loyalty by partnering with Foursquare. foursquare. Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service.

Which Social Media Channels Should I Use For My Business?


Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen. Twitter has proved its worth in recent years as a platform for breaking news. Foursquare. People use Foursquare to check into locations they’ve visited by using the app on their mobile phones.

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. So while Twitter is used just as often as LinkedIn and Facebook, it’s considered less important – by B2B marketers – than the other two platforms. What obstacles is your company facing in terms of social media adoption, and which social media platform is key for your social outreach? via CNET.

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The Question Of Quora

Twist Image

Over the past few years the answer has been, " Foursquare , Gowalla or Groupon " until recently. Over the past little while, a new online platform has been gaining ground, momentum and attention. foursquare. online platform. 140characters albertsheu blogger digg facebook foursquare gowalla groupon jeremiahowyang journalism journalist marketofone marketing media onlineplatform questionandanswer quora siliconvalley tweeters twitter walledgardenWhen someone asks, "what's the next Twitter ?" " more often than not, there is not a response.

Internet Trends for 2014 Report is a must read

Dave Fleet

“Invisible apps” such as Foursquare Swarm and Runkeeper Breeze – which only open when you know they “explicitly have something to say to you” are growing. The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions. Tweet. Mary Meeker. It’s a triumph of substance over style.

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Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. New data from GlobalWebIndex looks at active usage for several platforms, showing a decline for some of the largest platforms, but also huge gains for Instagram and Tumblr. Here’s the change in active usage for each platform over the last two quarters (six months): both Facebook and YouTube saw active usage drop 6%. Facebook: 1.23

Social Networking Stats: Instagram Reaches 80 Million Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Since we launched Instagram in October 2010, we’ve expanded from one platform to two, bringing Instagram to Android users as well as iOS users.” The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 955 million active users. via CNET. Twitter: over 500 million users. via Twopcharts. via TechCrunch.

Social Networking Stats: Instagram Tops Twitter In Daily Mobile Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Instagram users spent 257 minutes (on average) accessing the mobile photo-sharing platform, while Twitter users averaged only 170 minutes viewing the micro-blogging platform. When comparing the two platforms, it makes sense that Instagram users would spend more time on the site. via CNET. via Twopcharts.

Social Networking Stats: Twitter Users Hit ‘Share’ Nearly 5X More Than Facebook Users, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. Each site had to have the social sharing buttons for all four platforms. Our findings clearly show a gulf between Google+ user numbers and their willingness to share online content, particularly when compared to rival platforms such as Facebook and Twitter,” said Umpf’s Jon Priestley. via CNET. via CNET.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013


Use these platforms to manage, measure, and analyze your social media marketing initiatives. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. To succeed in today’s connected world, you need to build a community around your company, brand, and products.