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How to Use Foursquare for Small Business

Idaconcpts

The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. Use the Foursquare Tips section.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps.

How to Use Foursquare for Small Business

Idaconcpts

The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty. Use the Foursquare Tips section.

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? Both Klout and Peerindex require you to hook up various sources in order to calculate your influence – Klout includes Twitter, Facebook, LinkedIn, Google+, Foursquare, Youtube, Instragram, Tumblr, Blogger, WordPress.com, Last.fm

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Build loyalty with Foursquare | Sherrilynne Starkie

Sherrilynne Starkie

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

In addition, when done properly, they also create environments that foster productivity and loyalty among employees,&# Kyle-Beth Hilfer provides an outstanding 10-step list to use as a guide in writing a social media policy.

Podcast 385 - How to Deliver Insanely Great Customer Service

Engaging Brand

How to create customer loyalty. This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Foursquare give you points for first login of the day, for becoming a Mayor etc.

Using Location-based Services for Content Marketing

Convince & Convert

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds.

How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Traditional customer loyalty programs can be expensive, complicated, and difficult to measure immediate results.

The Ultimate Question: Self-Interested Or Interesting?

Twist Image

Think about Facebook , Twitter , YouTube and even Foursquare. They are able to not only be able to figure out where this content came from, but they will build a level of loyalty towards a brand. foursquare. blog blogging businessbook content customerexperience facebook foursquare fredreichheld interesting journalism journalist publishing selfinterested socialmedia socialmediaadvertising socialmediamarketing theultimatequestion twitter youtube

The Ugly Truth About Business Models And The Advertising Scapegoat

Twist Image

It's something that everyone from Facebook , YouTube , Twitter , Quora and Foursquare continue to grapple with. Today on MoBlog (via MediaPost ), there was a Blog post titled, Can Foursquare Find A Business Model? that looked at the recently upgraded Foursquare platform: "The changes to its app suggest new or expanded avenues for businesses to drive traffic and build loyalty by partnering with Foursquare. foursquare.

The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself. However Foursquare takes it to the next level intelligently by using the entire concept as if it were a video game. So How does FourSquare Work? Foursquare allows users to ‘check-in’ whenever they visit a place.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. Loyalty.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. Foursquare and Gowalla are evolving quickly.

Marketing with QR Codes

Engaging Brand

You can even use your code to encourage check-ins with Foursquare or offer the promise of freebies to come. Brand Loyalty. brand Marketing marketing with qr codes marketing qr codes ppc ads direct mail joseph baker qr code advertising qr technology brand loyalty

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Foursquare is popular, but if your customers aren’t checking in to various locations, then it’s a waste of time for you to be on Foursquare. Are your B2B social media efforts failing? Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Don’t give up.

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Game Mechanics and Its Effect On Marketing

Spin Sucks

Gini Dietrich and I get the question often, “What is the point of Foursquare ? Now, we can apply these game mechanics to non-game activities in the online world to drive loyalty, and influence customers to complete a behavior or set of behaviors.

The Complete Marketing Communications Measurement Guide

Spin Sucks

If your goal is to drive more retail sales, use tools that drive people into your store and create loyalty, such as Foursquare or Belly. The Spin Sucks community is an interesting one.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

The least popular channels (all with single-digit percentage use) are Foursquare, Instagram, Tumblr and Quora. 33% of consumers say the email is the most effective tool for building loyalty, vs. 26% of marketers.

Five Tools to Prep You for 2012

Spin Sucks

You can then set it to upload to Twitter, Facebook, Flickr, email, Foursquare, Posterous, or Tumblr. Rewarding loyalty, upselling, or generating traffic to one of your web properties is easy with QR codes.

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4 Stories About Why Our Stories Matter

Firebelly

It’s going back in some ways to how things were bought and sold – in marketplaces based on the power of suggestion or loyalty to a product or service and the people that stood behind them. . You go to your FourSquare app and you find the restaurant.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

You want loyalty? Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

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Are We Making Our Fans Work Too Hard?

Convince & Convert

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. First of all, every fast food location with a FourSquare Mayor reward is combining location-based technology with tangible rewards. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions.

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer).

This Week in Social Media – 4/17/2013

Social Media Marketing

Good and bad customer service interactions affect brand loyalty (as we''ve long known); disaffected customers will be more vocal about their experiences than those with good experiences. A roundup of relevant links affecting our industry.

Geo-Location Marketing | Spin Sucks

Spin Sucks

It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time.

The Time for Location-Based Marketing Is Now | Spin Sucks

Spin Sucks

The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. I love using Foursquare and I expect to see its use skyrocket in the near future.

Location-based Marketing a Must for Local Businesses

Saying It Social

Up until this past week the only big game contenders in the Location Based Services arena were Foursquare and Gowalla. Foursquare is nearing 3 million users, Facebook recently hit the 500 million user mark, with those figures in mind, if businesses chose to not participate in Foursquare, chances are they weren’t ignoring a huge chunk of their customer base. Your final task is to advertise that you are on Foursquare and that you have deals and specials for those participating.

Top Five Stories for Week Ending Oct. 8, 2010

Spin Sucks

Beyond Foursquare: The next generation of customer loyalty. FINALLY someone else talking about how location-based applications can change customer loyalty by allowing discounts and specials directed at individuals. In this article, he makes the argument that today’s social activism, flanked by Facebook and Twitter, is reliant on weak ties and no real loyalty. We’re on day three of the Livefyre commenting system and I think I’m in love.

Big data: seeing the forest and the trees

Sherrilynne Starkie

With Foursquare, a user could look to find people who are close by, like a woman in a nearby bar for instance. Luckily, this data integration feature has now been disabled by Foursquare.

Will The Rise of the Photo Apps Kill the Written Word?

Convince & Convert

More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. Better connections with customers which leads to increased loyalty and advocacy. A company with a local customer base might be more suited to Foursquare.

HOW TO: Activate Your Brand's Super Influencers

mashable.com

If you can reach out to this 1% directly by offering them special promotions, thanking them for their influence, and rewarding them for their loyalty, they will be motivated to share early and share often. Let them know you appreciate their loyalty and interest in your products. Thank them for their loyalty, and generally praise them. Foursquare Founders Strike a Pose in. Non-Profit Creates Foursquare Venues.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Foursquare?

Social Media’s Reality Distortion Field

Spin Sucks

As Gini wrote in that post, Brogan “extols wisdom about using Twitter and Foursquare searches to find people who are in bookstores.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

A good social media campaign might manifest itself in increased brand scores or customer loyalty and will impact the lifetime value of the customers more than the immediate transactional metrics.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty.

CSR 34

A Social Media Gift of Little Miracles

Diva Marketing Blog

Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. "We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit.

Film 19

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

In fact, many publishers are unsure of who within their organization is responsible for managing comments, social user registration and loyalty programs. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!