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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113
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Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. It displays the news that is most popular in Reuters social network. Could this the start of a new trend in corporate social dashboards?

Wireless 292
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. What is review analysis? Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 127