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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more.

Vocus 188
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Monitor Your Brand Online-Part 1

Harp Interactive

Tags (keywords on social bookmarking sites and Twitter Hashtags). Press releases. Blogs (WordPress, Blogger, Twitter etc). Video Sites (Youtube). Image Sites (Flikr). Articles (ezine, articlebase etc). Complaint Sites (Ripoffreport, Complaintsboard etc). Next…how to monitor all these platforms?

Brands 307
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How Much Social Listening Should I Really Do For My Clients?

agora pulse

Analyze Campaigns – If you are issuing press releases or campaigns then you need to monitor the public reaction. Google search often doesn’t drill down into the social media and forum elements of the listening process. Keywords or hashtags that are relevant to your industry. Do people like your campaign? Conclusion.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. Forums, Discord chats, Facebook groups, and other special-interest sites dedicated to your business, products, or industry should also be on your radar. Engage Respectfully.

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

Embrace the hashtag. Regardless of how you feel about hashtags, they do make an impact on your social content. If you’re not using a few hashtags per post, you’re missing opportunities to amplify the post beyond your existing followers. Don’t skimp on your creative assets. link] pic.twitter.com/zgXaLLn6qF.

B2B 137
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How to Create Awesome Content From Your Next Event Experience

ProBlogger

From industry forums that attract your target audience to popular blogs that could be major marketing platforms for you, chat to your customers about what they like to read online and you’ll discover hundreds of content ideas and opportunities.

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Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Keyhole.co

This includes mentions on social media, news websites, blogs, and forums. This can include blog posts, social media updates, and press releases. Keyhole Pricing: Starts at $79/mo Keyhole is your go-to online reputation management tool if you want to track any keywords, hashtags, campaigns, or even social media profiles.