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An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages.

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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. When she posted a video about “drowning” her guacamole in green Tabasco as a DIY dressing for her Chipotle bowl, it caught the legacy brand’s attention.

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Facebook Updates in Lieu of F8 2020

Ignite Social Media

Key Takeways: Facebook’s focus continues to be around keeping people connected Live video products were the focus of Facebook’s first F8 announcement Product updates include those around: video calling, new video rooms, and additions to Facebook Live video. Video Calling. Video Rooms.

Facebook 141
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Top Five: The night that YouTube went dark

Sherrilynne Starkie

I guess Coke has never heard of the concept of using focus groups to test marketing. Snapchat unveiled a dozen original video shows including its first scripted programs from top producers like Keeping Up With The Kardashians creator Bunim/Murray and Friday Night Lights writer Carter Harris. — SS.

YouTube 199
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Creating Personalized Experiences with Full Funnel Marketing for Maximum Returns

Koka Sexton

Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Collecting data through surveys and focus groups to better understand customer needs and preferences. Examples of data to collect for Marketing.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144