Kikolani

JUNE 27, 2013

Fortunately, as knowing more about your customers has increased in importance, so have the tools available to gain that understanding. A variety of free tools from Google can help you understand customer needs, based on what people are looking for, and when. Google AdWords Keyword Tool. Google Trends. Google Correlate.

Tools 141

Tools Patterns Adwords Advertising 141

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143

Research Social Media Airlines Marketing 143

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149

Research Focus Group Marketing Survey 149

Koka Sexton

DECEMBER 26, 2022

This can be a valuable tool for marketers, as it can help them better target their audience, create more effective marketing messages, and gain customer loyalty. Marketers can use customer surveys, focus groups, and A/B testing to gain a better understanding of customer preferences.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on.

Research 172

Research Focus Group Survey Statistics 172

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 92

Social Media Focus Group Aggregator Research 92

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. Example of Sprout’s Competitive Analysis Listening tool.

Questions 121

Questions Data Focus Group Analysis 121

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

APRIL 12, 2011

Then there is matter of tools. But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Sound like a pain in the butt?

Survey 231

Survey Focus Group Proposal Education 231

Socialmedia.biz

APRIL 17, 2019

It’s a marketing tool, instantly giving off a first impression. If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. Packaging as a marketing tool. Because of this, it’s important to utilize packaging as a marketing tool.

Products 87

Products Reputation Focus Group Overview 87

The Realtime Report

JUNE 15, 2021

Another way to utilize technology for improving customer support is to gather insights with tools such as Aceyus call center analytics software. Create focus groups and panel studies to get a more complete picture of what your customers are thinking about your brand and how satisfied they are with your service.

Tips 103

Tips Survey FAQ Knowledge Base 103

Ignite Social Media

APRIL 30, 2020

Within Messenger, they are launching new AI-powered tools which allows for 360 degree immersive backgrounds and more effects. Another potential use case would be to setup a video room for a focus groups with some of your top fans. Between WhatsApp and Messenger, there are more than 700M users participating in daily calls.

Facebook 141

Facebook Video Small Business Applications 141

Oktopost

SEPTEMBER 21, 2020

Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

MARCH 7, 2022

The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. With Facebook, you can use the Experiments tool to run a brand survey test.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. The next step is giving them the tools they need to surface that information to the rest of your organization. You don’t want to fall into the trap of using social data solely as a crisis management tool.

Social Media 112

Social Media Sentiment Survey Marketing 112

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Surveys need to be carefully set-up so as not to introduce bias and, compared to more modern qualitative methods, are a bit of a blunt tool.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements.

Social Media 78

Social Media Sentiment Metrics Data 78

Convince & Convert

OCTOBER 22, 2021

Leverage this highly engaged focus group for feedback. Along with internal education on social media best practices, you need to streamline the sharing process and provide your employees with all the tools they need to be the best advocates possible. Empowering Your Employees.

Survey 123

Survey How To Education Hotels 123

Sprout Social

MAY 18, 2021

Social isn’t just a valuable tool for awareness—it’s also a critical channel for communications. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. Communication will be centralized on social. There’s no denying the stickiness of social media.

Social Media 110

Social Media Team Focus Group Loyalty 110

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Offered as a new Premium Add-on, Sprout’s Advanced Listening solution is fully integrated alongside the engagement, publishing and reporting tools you rely on everyday.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Sprout Social

FEBRUARY 8, 2021

With the right social listening tools , you don’t have to worry about missing important information online. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track. What color is on your nails right now?

Data 122

Data Survey How To Review 122

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Top tools to research top trends about hot content your customers loves right now.

Research 78

Research Template Templates Training 78

Sprout Social

SEPTEMBER 15, 2021

Using Sprout Social’s Advanced Listening tool , we analyzed over 106,300 Tweets and Instagram posts between August 23, 2021 – September 13, 2021 to take a closer look at the social hype building around fall flavors. With social, the world’s largest and most open focus group, brands can see innovation differently.

Apple 122

Apple Marketing Meme Sentiment 122

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? Insights is a tool that lets you dig deep into your posts to learn how audiences respond to them. You can create better, more engaging posts by keeping a close eye on insights.Insights can be an excellent tool for finding the best time to post.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Tweets spiked in late July when the network announced that brands can sponsor trending posts and again in early August when they launched community commerce tools in partnership with Publicis Group.

Questions 116

Questions Sentiment Meme Trends 116

Sprout Social

APRIL 29, 2021

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. With greater visibility and collaboration comes greater business results.

Marketing 137

Marketing Social Media Management Team Campaign 137

Ignite Social Media

SEPTEMBER 19, 2016

It’s a focus group with the ultimate product road test. Target audience research tools. As marketers and advertisers, we have been using research tools to get a better understanding of our audiences since the 1930’s. Hopefully these tips help you learn more about your consumers and inspire the next big thing.

Products 60

Products How To Survey Focus Group 60

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. There’s no better source of information than your prospects and existing customers to help generate new product ideas.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. The Digital Five Tool Player (7). Three Industry Examples.

Company 231

Company Social Media Posterous StumbleUpon 231

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building. Customer Advocacy.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise. Another way of sourcing pain points is to just ask. Connect with other departments.

Content 143

Content Meeting Process Sentiment 143

Pam Moore

SEPTEMBER 19, 2017

I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. The hottest tools and technology to create, inspire, connect and convert lookers into buyers using the social and digital web of today! Register for my free webinar “Content that Converts”

Content 164

Content Training ROI Compete 164

Convince & Convert

OCTOBER 2, 2015

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Forget Focus Groups. Image via BigStockPhoto.com. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Are sales dropping? Find out why.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Pixlee

SEPTEMBER 8, 2020

Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic.

Campaign 77

Campaign UGC Marketing Authentication 77

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Social media is a great tool for this because it functions in real time and is reactive. Keep Checking In Like any good business strategy, this has a wash, rinse, and repeat component.

Brands 142

Brands Survey Construction Comparison 142