Can Ottawa’s NBL franchise recover from a branding disaster?
Sherrilynne Starkie
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In the case of The Tomahawks the issue of racism would have likely surfaced in a matter of seconds in these group discussions.
Let's personalize your content