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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In the case of The Tomahawks the issue of racism would have likely surfaced in a matter of seconds in these group discussions.

Sports 281
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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation works Several AI tasks work behind the scenes to power AI automation—including technologies such as named entity recognition (NER) and sentiment analysis, which are pivotal in managing brand reputation and quality assurance. These insights help brands personalize content for marketing and advertising.

Strategy 104
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The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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Why the Packaging of Your Products Matters

Socialmedia.biz

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. This has a two-fold effect – you will strengthen your reputation as a reliable business, and fewer products will be returned. Go a step beyond and conduct some research. Proper packaging increases profits.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Leverage this highly engaged focus group for feedback. If you’re citing a third-party source, make sure you’re highlighting a reputable publication. “The courses help them understand what I’m doing with the content and what I look for—and what content works best on what channel,” Gear told Nagel. Empowering Your Employees.

Survey 123