Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.
Hootsuite
JUNE 28, 2023
For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this.
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Sprout Social
AUGUST 17, 2021
If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Their surges are often linked to a social event, like a Reddit post or Tweet. Need insight into an emerging trend? Looking to prove a long-held belief about your audience?
Hootsuite
NOVEMBER 7, 2023
Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”
Webbiquity SMM
NOVEMBER 23, 2010
Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Reddit. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking?
Webbiquity SMM
DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Share this on Reddit. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support.
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