Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. The tools search across multiple social platforms and compile all the relevant social data in one location, so you can get the full picture of what people are saying from just one screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 94

Social Media Focus Group Aggregator Research 94

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Social listening tips to get you started.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. And if you understand what to do with your fan page, you can give it a new place in your owned media platforms. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

FEBRUARY 8, 2021

Customers aren’t on every platform. Limiting yourself to only the ones you’re familiar with will only keep you going back to the same customers while ignoring those that speak out on other platforms. In any case, you should explore any and all collection methods that are available to you.

Data 125

Data Survey How To Review 125

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). English-speaking sports fans. Juventus fans. Nigerian fans.

Sports 126

Sports Focus Group Eventful Influencer 126

Hootsuite

JUNE 28, 2023

Everyone uses dark social It’s not a matter of if your customers use dark social platforms, it’s which ones. Browsed a Facebook Group? Try out Hootsuite Streams to monitor brand mentions, hashtags, and keywords across multiple social platforms. Free 30-Day Trial Why is dark social so important? Talked on the phone?

HootSuite 120

HootSuite URL Analytics Forums 120

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. On social media platforms however, we have the ability to serve ads to the A and B audiences without them even knowing they’re “test subjects.” Bright colors or muted shades?

Social Media 107

Social Media Class Sample Samples 107

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. It’s by far the best platform for awareness. Need insight into an emerging trend? Looking to prove a long-held belief about your audience? You just need social listening data. .

Questions 118

Questions Sentiment Meme Trends 118

The Realtime Report

APRIL 26, 2018

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Research is conducted using community platforms or on a one-to-one basis. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Oktopost

SEPTEMBER 21, 2020

With the usage of social media platforms up by 44% this year, and more than three out of four consumers saying they are more likely to buy from a brand they follow on social media over one they don’t? There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. No more jumping from platform to platform, no more searching “by hand.”

Tools 93

Tools Sentiment How To Team 93

Sprout Social

APRIL 29, 2021

When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group. The future of marketing depends on social. We’ve barely scratched the surface when it comes to harnessing the power of social.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

JANUARY 12, 2023

To see For Days’ values in action, look no further than their social platforms. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company.

Brands 129

Brands How To Authentication Exercises 129

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. Social media has allowed customers to have a real voice on so many levels/platforms now. For the longest time, companies just pushed out what they thought the customer needed and wanted.

Compete 100

Compete Sample Samples Focus Group 100

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building.

Retail 68

Retail Authentication UGC Case Study 68

Sprout Social

DECEMBER 5, 2022

As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Social media is an always-on focus group. Explore privacy features offered by each social platform: For example, you can prevent people from downloading your TikToks. Explore your options on each platform.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Talkwalker SM

JUNE 14, 2016

We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations. Here’s why. Image recognition in action.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. Would you like to… know how your new message and brand platform resonates with your audience? Need help honing in your branding strategy, architecture, message platform, online presence, or launching a new product or service?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Oktopost

MARCH 22, 2022

Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Provide Clients With Simple Ways To Promote Your Business: Create platforms where customers can describe how they feel about products and share feedback. Running contests around user-generated content.

Marketing 88

Marketing Loyalty Case Study Cost 88

Oktopost

OCTOBER 28, 2019

Most social media platforms offer the ability to look through your contact list and find accounts belonging to friends, family, and colleagues. When you’re signing up for a new platform or just making sure your existing accounts are fully optimized, this is one of the first things you should do. Join Groups. Use the Apps.

B2B 69

B2B Brands Tips Notification 69

Social Media Marketing

JANUARY 16, 2011

Personally, I"m a committed Gmail user, since my Google account integrates with many other platforms (such as Blogger, which this blog is written on), among others. Using high schoolers as a focus group for the future of a multi-billion dollar company? I don't know if I'll give this a try or not. Some of us use Yahoo.

Facebook 167

Facebook Yahoo System Focus Group 167

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Visual platforms such as TV ads, online video, and social media graphics are a great way to show differences with this approach. One way to do this is through challenge comparisons.

Brands 142

Brands Survey Construction Comparison 142

Pixlee

SEPTEMBER 8, 2020

With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Conduct focus groups to help you develop content and review content once it’s created. Survey people in your target audience to get their input and feedback.

Campaign 77

Campaign UGC Marketing Authentication 77

Hootsuite

MAY 2, 2023

Use a social media marketing tool like Hootsuite If you market on more than one social platform (and we know you do), Hootsuite is your all-in-one social media content creation, scheduling, and monitoring tool. And yes — you can join a Facebook Group as a Page instead of as your personal account. Try it free today.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Audiense

FEBRUARY 8, 2017

Next, I used Personality Insights powered by IBM Watson in the Audiense platform to get a rich depth of insight into their characteristics, needs, and values. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data 60

Data Focus Group Compete Twitter 60

Sprout Social

MARCH 7, 2022

LinkedIn Brand Lift Surveys help marketers measure several brand awareness metrics as they run ads on the platform. The surveys use test and control groups to determine the overall effectiveness of an ad, alongside key perception metrics like brand favorability, familiarity and product consideration. LinkedIn Brand Lift Tests.

Survey 92

Survey Brands Sentiment Template 92

Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. Why not run a focus group and talk to followers directly? We’ll answer that question and more in this article. On the one hand, you want to engage your audience.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Proactive Report

DECEMBER 2, 2009

We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Now that the customer has a voice and a publishing platform customer service issues become PR issues. Now that the customer has a voice and a publishing platform customer service issues become PR issues. You can do online focus groups.

Focus Group 49

Focus Group Survey Influencer Issues 49

Convince & Convert

APRIL 9, 2015

We are liked as much as we are respected because of the ease of use of the platforms we design—platforms that can be customized, accessed, integrated, or shared across an enterprise. We inform our platform with the views of our customers every day, making its evolution a shared experience. It makes everyone’s life simpler.

Data 60

Data Analysis Banking Analytics 60

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Competitors need more than a me-too monitoring platform to win. Aquisitions say something about the segmentation of social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. ” Consider Multichannel Crowdsourcing Crowdsourcing platforms and tools are great—but they’re not the only way to gather consensus from your customers.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Adam Cohen

JULY 12, 2010

Do they use social platforms and if so, how often and why? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do they share opinions? Do they care what kind of car they drive? Excellent post.

Research 265

Research Social Media Marketing Retail 265

Pam Moore

JULY 11, 2018

Even if budgets are tight, find a way to build consistency across the various platforms. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Basically anything that is seen or heard should be consistent.

Apple 139

Apple Brands Tips Consultant 139

Social Media Network Marketing

MAY 6, 2015

First Thing First, You Need To Be On This Social Media Platform. TSU is perhaps the only Network Platform where people within the Network are actually emphasizing on Original Content. If you have information and knowledge on a specific topic then go ahead and write on this Social Media Platform. They DO THE REST! Interesting?

Small Business 50

Small Business Resources SEO Yahoo 50