Buzz Marketing for Technology

JUNE 5, 2013

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

The Realtime Report

JUNE 18, 2018

How to Leverage Your Customers to Improve Your Marketing Strategy . You can also conduct interviews or focus group discussions just like you do with your customers. The post How to Leverage Your Customers to Improve Your Marketing Strategy appeared first on The Realtime Report. It should start with your target audience.

Strategy 70

Strategy How To Marketing Survey 70

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Dig deeper and become a master of it with this guide. .

Tools 91

Tools Sentiment How To Team 91

Pam Moore

SEPTEMBER 18, 2017

It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Do you know how your content directly supports your business goals? Do you know how to inspire your audience to take action? Want to learn how we do it? Grab your seat right now.

Content 162

Content Training How To ROI 162

Pam Moore

JULY 26, 2017

In this episode of the Social Zoom Factor podcast I explain how to get started building a content marketing system, set goals, as well as strategies to help you get started and ensure you truly understand the needs of your audience and much more. How to Master the Art and Science of Content Marketing Curation and Creation. SoundCloud.

Content 162

Content How To Marketing Case Study 162

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Products 89

Products Team Focus Group Collaboration 89

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer. how to design your website or blog for highest traffic, engagement and conversion? How to test content marketing programs.

Campaign 60

Campaign Social Media Content How To 60

Koka Sexton

DECEMBER 26, 2022

This is a great resource for anyone looking to understand how to create meaningful customer relationships. This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Convince & Convert

OCTOBER 2, 2015

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Forget Focus Groups. According to Forbes , social media creates a complex picture that suggests how to connect with customers based on what they identify as important to them.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Ignite Social Media

SEPTEMBER 19, 2016

It’s a focus group with the ultimate product road test. People using products and services can give incredible insight into how the products and services are being used in everyday life. A way to use that customer feedback as consumer insight is treating it as a continuation of market testing a product.

Products 60

Products How To Survey Focus Group 60

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on.

Research 78

Research Template Templates Training 78

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143

Research Social Media Airlines Marketing 143

Convince & Convert

APRIL 23, 2015

In the contest, the company encourages fans to ask a question on how to improve their bedroom or bathroom for a chance to win a $50 IKEA Gift Card. Community managers are uniquely positioned to look at how fans respond to humor on a daily basis and test different types of responses (highlight to tweet).

Communities 60

Communities Meme How To Focus Group 60

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on.

Research 172

Research Focus Group Survey Statistics 172

Koka Sexton

JANUARY 5, 2023

Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment.

Metrics 140

Metrics B2B ROI Advertising 140

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. How to get from strategy to plan to execution to measurable results. How to define what success looks like for your business and social media. How to identify and stomp Random Acts of Marketing (RAMs) and social media FAST.

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

NOVEMBER 17, 2016

Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience. Following Gear’s strategy—first identifying and then educating existing internal advocates—will help you implement a more effective program down the road. Empowering Your Employees.

Survey 60

Survey Education How To Hotels 60

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Your audience seems to ignore you no matter what tactics you try.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Your audience seems to ignore you no matter what tactics you try.

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

APRIL 7, 2015

Facilitate focus groups or interviews with employees. We wanted to find out how to improve employee communications. So, in addition to investigating employee engagement data to understand what drivers from the list above are most relevant to your unique employees, you may also want to: Ask HR for insights.

How To 60

How To Yammer Metrics Statistics 60

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Listening and moving with social allows brands to connect with the trends and the aspects of a category their audience want to associate with, making it the perfect place for brands to learn how to build demand. Traditionally market research has been built on claimed data.

Focus Group 100

Focus Group Curation Data Survey 100

Sprout Social

SEPTEMBER 30, 2020

Using Twitter can help you research trends and topics that your audience cares about so you know how to reach them more effectively. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Twitter 140

Twitter Survey Trends Hashtag 140

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. May the Force first-party data be with you.

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured.

Social Media 93

Social Media How To ROI Reputation 93

agora pulse

DECEMBER 28, 2017

Learning what makes your audience tick, how they talk about you, and even discovering great user generated content. Think of social media like one giant focus group. See the earlier search example of Agorapulse and Agorapulse to get a sense of how to set up such a search.)

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. If not, then it means you need to understand why they’re there and plan on how to change it up.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Kikolani

AUGUST 18, 2015

Please note, it’s better to have a more focused group of individuals even if they are fewer in numbers than to be targeting a massive audience loosely connected to your topic. #2. Use your social network ad tools — like Facebook Power Editor , for example — to narrow down into the set of people you want to reach.

Content 60

Content How To Reddit Campaign 60

Buffer Social

AUGUST 4, 2023

The Card Sorting exercise is a way to invite others (customers, employees at your company, a focus group, etc.) to lend advice on how to organize your website, shop, or in this case, Help Center. After doing some research and several internal discussions, I went forward and launched an open card sorting exercise internally.

Exercises 63

Exercises Project Groups Groups 63

Proactive Report

DECEMBER 2, 2009

I am in Washington DC today at the PR News How-To conference. The first session starts at 9 am with How to Listen to your Stakeholders. The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover: How to listen to your stakeholders – the must-do’s. Reach new audience through effective listening.

Conference 40

Conference News How To Focus Group 40

Sprout Social

MAY 18, 2021

Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. To learn more about the future of social media investment and how to create a social business strategy that makes an impact, download this checklist today.

Social Media 111

Social Media Team Focus Group Loyalty 111

agora pulse

NOVEMBER 14, 2017

Instagram Polls is still such a new feature that you might be stumped on how to use it and gain value from it for your business. When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights.

Instagram 130

Instagram Posterous Eventful Focus Group 130

Sprout Social

OCTOBER 8, 2020

It’s related to their products so customers can learn how to use them but it also gives actionable tips to a problem that they might be having. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Another way of sourcing pain points is to just ask.

Content 144

Content Meeting Process Sentiment 144

Janet Fouts

SEPTEMBER 16, 2014

In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. Those old school methods are no longer valid.

Social Media 153

Social Media Focus Group Research Social Networking 153

Sprout Social

JULY 28, 2021

For Sprout, that meant doing several months of research to understand why prospects choose (or sometimes don’t choose) to do business with our company, what needs or pain points our product addresses and how our company is perceived in our industry. For us, it was our sales and success teams. Decorate: Develop your brand personality.

Brands 124

Brands Team Industry Research 124

Mindjumpers

MARCH 28, 2011

In some way, Facebook can be used as a great focus group. How to create “call to action&#. And that is something which provides good possibilities.”. Thomas finishes by giving some useful tips on what to keep in mind, when wanting to create ”call to action” to reach company goals.

Conference 238

Conference iPad Mobile Focus Group 238

Waxing UnLyrical

JUNE 24, 2015

No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. But does he force-feed them to our hero? Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Sprout Social

JUNE 12, 2023

In this guide, we’ll show you how to build a winning customer experience strategy. How to build your customer experience strategy 5 best practices to improve your customer experience strategy Why is social so important for any customer experience strategy What is customer experience (CX) strategy? Let’s get started. And that’s not all.

Strategy 131

Strategy How To Metrics Loyalty 131