Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

MARCH 30, 2021

WTDY-FM) Philadelphia has continued using the methodology for more contests to crown Album of the Year, Best Music Video and more. WTDY-FM) Philadelphia uses social listening to connect with loyal listeners. The company viewed social media as a massive, unorganized focus group. See the full list of ?? — 96.5

Questions 122

Questions Data Focus Group Analysis 122

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Well actually, we can. Here’s Tony Abbott. here’s Labor.

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Track conversations around your brand Social is like a 24/7 focus group.

Data 131

Data Social Media Metrics Analytics 131

Hootsuite

OCTOBER 13, 2020

This looks like a parody of an Influencer’s hostage video. Social media sentiment analysis is sometimes called “ opinion mining. That’s because it’s all about digging into the words and context of social posts to understand the opinions they reveal. This will track the mentions where people tag your accounts on social.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 111

B2B Research Sentiment Marketing 111