Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. You don’t need software to make these links.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 30, 2021

What bugs are popping up in our software products? Before using Sprout Social, a software company known for its smart cutting machines and apps manually scoured Facebook and other social networks to surface product bugs and complaints. The company viewed social media as a massive, unorganized focus group.

Questions 123

Questions Data Focus Group Analysis 123

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 113

B2B Research Sentiment Marketing 113