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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

Keyword research , while most often associated with SEO, can also help you understand your audience and how they search for products and services like yours. Analyze industry and brand-relevant conversations on social media. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

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